Viking M&A Expands Florida Operations with Addition of Pilar Lugo

Lugo joins as Marketing & Support Manager to strengthen Viking's leadership infrastructure.

Mar. 12, 2026 at 5:00pm

Got story updates? Submit your updates here. ›

Viking Mergers & Acquisitions has welcomed Pilar Lugo to its Florida headquarters in Tampa as Marketing & Support Manager. Lugo joins with a strong background in strategic marketing, business operations, and client service developed across both corporate and agency environments, previously working at Greenberg Traurig, LLP and AdventHealth.

Why it matters

Lugo's addition further strengthens Viking's leadership infrastructure as the firm continues to scale advisor capacity and deliver exceptional outcomes for business owners nationwide. Her role as the primary liaison between Viking and national vendors will help ensure alignment, clear communication, and effective execution of shared objectives.

The details

As Marketing & Support Manager, Lugo will facilitate marketing initiatives to integrate internal platforms, streamline processes, and reinforce accountability across Viking deal teams. She brings discipline, responsiveness, and attention to detail that will further reinforce a seamless, professional experience throughout every stage of Viking's transaction process.

  • Lugo joined Viking's Florida headquarters in Tampa on March 12, 2026.

The players

Pilar Lugo

Pilar Lugo has joined Viking Mergers & Acquisitions as the Marketing & Support Manager for the firm's Florida operations.

Larry Lawson

Larry Lawson is the Florida Division President at Viking Mergers & Acquisitions.

Viking Mergers & Acquisitions

Viking Mergers & Acquisitions is one of the largest and most successful mergers and acquisitions firms in the United States, with offices strategically located throughout Florida and the rest of the country.

Got photos? Submit your photos here. ›

What they’re saying

“Pilar enhances the operational and marketing foundation that leads Viking's continued growth across Florida, the Southeast, and planned US markets.”

— Larry Lawson, Florida Division President (PRNewswire)

“She brings discipline, responsiveness, and attention to detail that further reinforce a seamless, professional experience throughout every stage of Viking's transaction process.”

— Larry Lawson, Florida Division President (PRNewswire)

The takeaway

Pilar Lugo's addition as Marketing & Support Manager strengthens Viking Mergers & Acquisitions' leadership team and operational capabilities as the firm continues to expand its presence and services across Florida and the Southeast.