Jet Support Service announces modernized brand and new website

The company's new divisional structure aims to present a future-forward vision for customers and industry partners.

Published on Mar. 5, 2026

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Jet Support Services, Inc. (JSSI) announced the modernization of its brand, which includes a new logo, website, and divisional structure. The five new business divisions are Maintenance Programs, Traxxall, Parts & Engines, Conklin, and Aviation Capital. The update is meant to simplify the complexities of aircraft maintenance and financial solutions for JSSI's clients.

Why it matters

JSSI's brand refresh comes as the company looks to expand its offerings beyond just maintenance programs and position itself as a full-service provider of products and services for aircraft owners and operators. The new divisional structure is designed to make JSSI's capabilities more clear and accessible to customers.

The details

The Maintenance Programs division will oversee JSSI's engine, airframe, and APU programs under a single contract. Traxxall will focus on maintenance tracking and inventory management software, while Conklin will handle operating cost and performance benchmarking. The Parts & Engine division has over 100,000 parts in stock and includes the company's Rotable Programs and Maintenance Event & Procurement Management. The Aviation Capital division can provide asset-based financing solutions for business aircraft.

  • JSSI announced the brand modernization on Monday, March 5, 2026.

The players

Jet Support Services, Inc. (JSSI)

An independent provider of maintenance programs, products, and services for the business aviation industry.

Isabella Rimton

VP of Marketing at JSSI.

Neil Book

Chairman, President and CEO of JSSI.

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What they’re saying

“This visual change is subtle but necessary. JSSI's logo hasn't changed in over 20 years, while the business has dramatically evolved - expanding from maintenance programs into a full ecosystem of products and services.”

— Isabella Rimton, VP of Marketing (justhelicopters.com)

“As we move into this next chapter, our purpose remains unchanged: JSSI stands proudly as the independent, transparent, and objective advocate and option for aircraft owners and operators worldwide.”

— Neil Book, Chairman, President and CEO (justhelicopters.com)

What’s next

JSSI plans to launch its new website at jetsupport.com in the coming weeks to showcase its modernized brand and expanded service offerings.

The takeaway

JSSI's brand refresh demonstrates the company's commitment to evolving its business model to better serve the changing needs of aircraft owners and operators. By consolidating its various divisions under a single, modernized brand, JSSI aims to simplify the complexities of aircraft maintenance and financial solutions for its clients.