Hard Rock Las Vegas Names New Senior Vice President and General Manager

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Hard Rock International has announced the appointment of Justin Wyborn as the new Senior Vice President and General Manager of the upcoming Hard Rock Hotel & Casino Las Vegas. Wyborn brings over 25 years of hospitality experience, including roles at Hard Rock's properties in Florida and most recently as President of Hard Rock Casino Cincinnati.

Why it matters

The opening of the $4 billion-plus Hard Rock Las Vegas resort, featuring a dramatic guitar-shaped hotel tower, is set to be one of the most highly anticipated new developments on the Las Vegas Strip in recent years. Wyborn's leadership will be crucial in overseeing the construction, opening, and operations of this major new tribal-owned casino on the Strip.

The details

Wyborn started his career at the Savoy in London and has held roles such as director of fine dining at the Star Hotel & Casino in Sydney, Australia and spent 12 years with the Nobi restaurant group. He was also an executive at the Seminole Hard Rock Hotel & Casino in Florida during the construction and opening of its guitar-shaped hotel tower in 2019. In his new role, Wyborn will report to Hard Rock's president, Joe Lupo, who has been leading the resort since 2022 when it was still operating as the Mirage.

• Hard Rock Las Vegas is targeted to open in late 2027.

What’s next

The new Hard Rock Las Vegas resort is targeted to open in late 2027, with Wyborn and Lupo leading the construction, opening, and operations of the $4 billion-plus development.