Deckers Shares Soar 15% on Ugg and Hoka Boost

Footwear company raises full-year revenue outlook

Jan. 29, 2026 at 5:47pm

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Deckers (DECK) stock surged 13% after the company raised its full-year financial outlook. Strong gains for Hoka sneakers and Ugg boots drove robust results in the company's fiscal third quarter.

Why it matters

Deckers' performance highlights the continued consumer demand for its popular footwear brands, especially as the company navigates a challenging retail environment. The company's ability to raise its full-year guidance signals its products remain in high demand.

The details

For the full year, Deckers expects revenue between $5.40 billion and $5.42 billion, above the consensus estimate of $5.36 billion. The company's Hoka and Ugg brands drove the better-than-expected results.

  • Deckers reported its fiscal third quarter results on January 29, 2026.

The players

Deckers

A footwear company that owns popular brands like Ugg and Hoka.

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The takeaway

Deckers' strong performance underscores the continued consumer demand for its footwear brands, even in a challenging retail environment. The company's ability to raise its full-year guidance signals its products remain popular with shoppers.