Creativity Drives Tallahassee's 'G' Williams

Giovana Williams' contributions to the business and creative landscape have earned her a spot as one of Tallahassee's 25 Women You Need to Know.

Mar. 18, 2026 at 9:04am

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Giovana 'G' Williams is a Navy veteran, creative entrepreneur, and cultural advocate who believes in the power of storytelling to build stronger, more connected communities. Her advertising agency, Grova Creative, has won numerous awards, and she has served in leadership roles with the American Advertising Federation. Williams is also an active member of the Tallahassee community, serving on the boards of the Council on Culture and the Arts and the Greater Tallahassee Chamber of Commerce.

Why it matters

Williams' journey from Pennsylvania to Tallahassee, via the Navy and New York City, highlights the diverse paths that creative professionals can take. Her success in building a thriving advertising agency and her commitment to community involvement demonstrate the impact that entrepreneurial and civic-minded individuals can have on a local community.

The details

After studying at Syracuse University, Williams served in the Navy before settling in Tallahassee, where she has worked in various creative roles, including at the Florida Association of Insurance Agents, BowStern, and Sachs Media Group. Ten years ago, she founded her own advertising agency, Grova Creative, which has won numerous awards, including Best of Show, Best Cinematography, Best Logo Design, and 7 gold ADDYs from the American Advertising Federation of North Florida.

  • Williams studied at Syracuse University.
  • She served in the U.S. Navy, stationed in Pensacola.
  • Williams joined the Florida Association of Insurance Agents as Creative Manager.
  • She founded Grova Creative, her advertising agency, 10 years ago.
  • In 2025, Grova Creative won several awards from the American Advertising Federation of North Florida.

The players

Giovana 'G' Williams

A Navy veteran, creative entrepreneur, and cultural advocate who believes in the power of storytelling to build stronger, more connected communities.

Grova Creative

Williams' advertising agency, which has won numerous awards, including Best of Show, Best Cinematography, Best Logo Design, and 7 gold ADDYs from the American Advertising Federation of North Florida.

American Advertising Federation of North Florida

The organization that honors the best creative work in the region, and which has recognized Grova Creative's achievements.

Council on Culture and the Arts (COCA)

The board of directors of which Williams serves on.

Greater Tallahassee Chamber of Commerce

The board of directors of which Williams serves on.

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What they’re saying

“In Latin, grova means 'grove,' which is perfect because everything we do is around growth and blooming. I've seen too many incredible businesses go unnoticed because they didn't know how to express who they really are. I believe brands deserve to feel as confident as the people behind them, and I love helping them show up that way.”

— Giovana 'G' Williams, Founder, Grova Creative

“If I had to name the most consistent influences in my life, it would be my mother and my husband. They have been there through every stage of my business journey, from the late nights and self-doubt to the risks, growth, and milestones. Their belief in me, especially in moments when I questioned myself, has made a profound difference.”

— Giovana 'G' Williams

The takeaway

Williams' journey from Pennsylvania to Tallahassee, via the Navy and New York City, demonstrates the diverse paths that creative professionals can take. Her success in building a thriving advertising agency and her commitment to community involvement highlight the impact that entrepreneurial and civic-minded individuals can have on a local community.