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Surfside Today
By the People, for the People
Surfside Debuts New Blueberry Lemonade and Half & Half Variety Pack
Fans enthusiastically welcome the brand's latest flavor innovations ahead of summer.
Published on Feb. 25, 2026
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Surfside, a popular spirits brand, has announced the launch of four new alcoholic beverage flavors, including a Blueberry Lemonade + Vodka and a Half & Half Variety 8-Pack. The new products are designed to cater to consumers' evolving taste preferences and are expected to be a hit as the warmer months approach.
Why it matters
The introduction of these new flavors demonstrates Surfside's commitment to staying ahead of consumer trends and providing innovative products that cater to their customers' preferences. The positive response from fans on social media suggests that the new offerings are likely to be well-received and contribute to the brand's continued growth and expansion.
The details
The new Surfside products include a Blueberry Lemonade + Vodka, available in single-flavor 4-packs or a Surfside Lemonade Variety 8-pack, as well as a Half & Half Variety 8-Pack that features a mixture of Iced Tea, Raspberry, Mango, and Blackberry flavors. According to Stateside Brands CEO and Co-Founder Clement Pappas, the new flavors are a direct response to consumers' evolving taste preferences and the brand's desire to reinforce its leadership in the spirits-based RTD category.
- Surfside's new products will be available in the spring of 2026.
The players
Clement Pappas
CEO and Co-Founder of Stateside Brands, the parent company of Surfside.
Matt Quigley
President and Co-Founder of Stateside Brands.
What they’re saying
“Our new flavor innovations are a direct reflection of our fans' evolving taste preferences – a growing desire for delicious, flavor-forward, sessionable beverages.”
— Clement Pappas, CEO and Co-Founder, Stateside Brands (Parade)
“By continuing to introduce new products that resonate with today's consumers, we're able to drive sustained growth and expand our reach nationwide. These new flavors perfectly exemplify where we're taking the brand.”
— Matt Quigley, President and Co-Founder, Stateside Brands (Parade)
What’s next
Surfside's new Blueberry Lemonade and Half & Half Variety Pack will be available for purchase in the spring of 2026, just in time for the start of the summer season.
The takeaway
Surfside's commitment to innovation and responding to evolving consumer preferences has resulted in the launch of four new, highly anticipated alcoholic beverage flavors. The positive response from fans suggests these new offerings are poised to be a hit and contribute to the brand's continued growth and expansion.
