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St. Petersburg Today
By the People, for the People
QVC Reportedly in Talks to Restructure Debt, Possible Bankruptcy
The home-shopping company is facing challenges from declining TV viewership.
Published on Feb. 14, 2026
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QVC Group Inc., the parent company of home-shopping channels QVC and HSN, is reportedly in negotiations with its lenders about a potential voluntary debt restructuring agreement that could involve filing for Chapter 11 bankruptcy. The company had $6.6 billion in outstanding debt as of September 2025 and has faced declining TV viewership, leading to a 66% stock price drop in February 2026.
Why it matters
QVC and HSN have been staples of home shopping for decades, but the rise of e-commerce and streaming has disrupted their traditional cable TV-based business model. A potential bankruptcy filing could have major implications for the future of these iconic brands and the hundreds of employees who work for the company.
The details
According to sources, QVC Group is in confidential talks with its lenders about a voluntary debt restructuring agreement that could involve Chapter 11 bankruptcy. The company had $6.6 billion in outstanding debt as of September 2025 and also had a tax liability to address. In November 2025, QVC Group CEO David Rawlinson cited diminishing TV viewership as a major challenge for the business. The company's stock price plummeted 66% on February 10, 2026, its biggest single-day drop on record.
- In January 2025, QVC Group announced it would close its HSN campus in St. Petersburg, Florida and consolidate operations in Pennsylvania.
- In March 2025, QVC laid off 900 employees, about 5% of its workforce.
The players
QVC Group Inc.
The parent company of home-shopping channels QVC and HSN, facing heavy debt burden and declining TV viewership.
David Rawlinson
CEO of QVC Group, who cited diminishing TV viewership as a major challenge for the business.
What they’re saying
“Returning our company to growth continues to be difficult as challenges persist.”
— David Rawlinson, CEO, QVC Group (tvinsider.com)
What’s next
The judge overseeing any potential bankruptcy proceedings will determine the future of QVC and HSN, including whether the company can restructure its debt and continue operating or if it will have to liquidate assets.
The takeaway
The struggles of QVC and HSN highlight the broader challenges facing traditional retail and media companies in the face of changing consumer habits and the rise of e-commerce and streaming. A potential bankruptcy filing could mark the end of an era for these iconic home shopping brands.

