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Mastry's Brewing Launches USF-Themed St. Pete Pilsner
The new beer will raise funds for the university's brewing arts program.
Jan. 28, 2026 at 7:31am
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Mastry's Brewing, a St. Petersburg brewery, has partnered with the University of South Florida to create a new beer called the St. Pete Pilsner. The pilsner features a student-designed label highlighting USF, St. Petersburg, and the art of brewing. A portion of the proceeds from the beer's sales will support USF's 24-week online brewing arts program.
Why it matters
This collaboration between a local brewery and the university's brewing arts program demonstrates the strong ties between the Tampa Bay area's business community and its educational institutions. The new beer will help raise awareness and funding for USF's brewing education efforts, which are crucial for developing the next generation of craft beer professionals.
The details
The St. Pete Pilsner was brewed by USF alumni and features a label designed by a student. The beer will be available at Mastry's St. Pete Beach location as well as retailers near USF's Tampa, St. Petersburg, and Sarasota-Manatee campuses.
- The St. Pete Pilsner was launched on January 28, 2026.
The players
Mastry's Brewing
A St. Petersburg-based brewery that is partnering with the University of South Florida to create the new St. Pete Pilsner beer.
University of South Florida (USF)
A public research university with campuses in Tampa, St. Petersburg, and Sarasota-Manatee. USF's brewing arts program is collaborating with Mastry's Brewing on the new St. Pete Pilsner.
Joe Askren
The director of USF's brewing arts program.
Matthew Dahm
A USF alumnus and the owner and founder of Mastry's Brewing.
What they’re saying
“Over the years, our brewing arts program has developed some great relationships with local breweries, with many of these owners and head brewers teaching in our program and being our champions in the community.”
— Joe Askren, Director of USF's brewing arts program
“We are very community-focused, which is why this was a natural partnership. Our goal is to develop the best hand-crafted beers and invest money in products made in our local community. And what better way than partnering with our local university to further brewing arts and using sales of the beer to support education for our industry.”
— Matthew Dahm, USF alumnus and Mastry's owner and founder
What’s next
The St. Pete Pilsner will be available for purchase at Mastry's St. Pete Beach location and at retailers near USF's campuses starting in January 2026.
The takeaway
This collaboration between Mastry's Brewing and the University of South Florida's brewing arts program demonstrates the strong ties between the local business community and educational institutions in the Tampa Bay area. The new St. Pete Pilsner will help raise awareness and funding for USF's brewing education efforts, which are crucial for developing the next generation of craft beer professionals in the region.
