TikTok Launches Local Feed Tapping User Geolocation

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TikTok is rolling out a new 'Local' feed that will leverage users' geolocation data to surface content from nearby businesses, events and creators. This move signals a broader trend toward hyperlocal social experiences, where platforms prioritize connecting users with what's happening around them. The launch of the local feed coincides with a significant change in TikTok's ownership structure, as the company has split from its prior owner, China-based ByteDance.

Why it matters

The rise of location-based social networking reflects a growing demand for local experiences on social media. Platforms are recognizing that users often want to know what's happening in their immediate vicinity, from pop-up shops to local concerts. However, the rollout of TikTok's local feed also follows recent scrutiny over the company's data collection practices, raising privacy concerns that will need to be addressed.

The details

TikTok's local feed will allow businesses, events and local creators to reach a more targeted, geographically-relevant audience. Restaurants, shops and event organizers can use the feature to promote special offers, announce events and build a local following. Local creators can also benefit from the increased exposure, as the local feed provides a dedicated space for their content to be discovered by users in their area.

• TikTok updated its privacy policy in January 2026 to state that it may collect 'precise location information'.
• TikTok has split from its prior owner, China-based ByteDance, with new ownership including Oracle, Silver Lake, and MGX.

What’s next

TikTok's new ownership structure aims to address national security concerns and pave the way for continued operation in the United States.