Wellness Company Commits $25,000 to Tunnel to Towers Foundation

Flip My Life Wellness will direct $1 from every sale to support military families and first responders.

Apr. 7, 2026 at 12:44pm

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A photorealistic studio still-life photograph featuring a polished metal firefighter's helmet, a military dog tag, and a red ribbon, arranged elegantly on a clean, monochromatic background to represent the sacrifice and service of those who protect our communities.A symbolic tribute to the military and first responder communities, whose sacrifice and service are honored through Flip My Life Wellness's ongoing support of the Tunnel to Towers Foundation.Sarasota Today

Flip My Life Wellness, a Florida-based wellness company, has announced a $25,000 donation to the Tunnel to Towers Foundation. Going forward, the company will direct $1 from every purchase to the Foundation, which provides mortgage-free homes, financial relief, and support services to catastrophically injured service members, Gold Star families, and frontline heroes.

Why it matters

The donation reflects Flip My Life's commitment to supporting veterans, first responders, and their families, with the founders having personal connections to the September 11th attacks. The ongoing, product-linked giving model ensures the company's growth is tied to tangible support for those who have sacrificed the most.

The details

The donation will support Tunnel to Towers programs that provide assistance to injured service members, Gold Star families, and the families of fallen first responders. Flip My Life Wellness co-founders Scott St. John and John Cammarano both lost friends on 9/11, and the company's values-driven decision to support the Foundation is deeply personal.

  • Flip My Life Wellness announced the $25,000 donation on April 7, 2026.

The players

Flip My Life Wellness

A Florida-based wellness company that has committed to a long-term partnership with the Tunnel to Towers Foundation, directing $1 from every sale to support military families and first responders.

Tunnel to Towers Foundation

A non-profit organization founded in the wake of September 11, 2001, that provides mortgage-free homes, financial relief, and support services to catastrophically injured service members, Gold Star families, and the families of fallen first responders.

Scott St. John

Co-founder of Flip My Life Wellness and a retired firefighter who lost friends on September 11, 2001.

John Cammarano

Co-founder and CEO of Flip My Life Wellness, who also lost friends in the World Trade Center on September 11, 2001.

Eric Cortina

Executive Vice President of Development at the Tunnel to Towers Foundation.

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What they’re saying

“This isn't a marketing decision. It's a values decision. On September 11, my company at the time was located just outside New York City. That day, we lost 11 mothers and fathers connected to our learning center from one company alone, Cantor Fitzgerald. That experience never leaves you.”

— Scott St. John, Co-founder of Flip My Life Wellness and a retired firefighter

“I lost two friends in the World Trade Center, and that loss has stayed with me. I will never forget the sacrifice those first responders made for all of us, and neither should any American. As we expand nationally, we are intentional about who we support. Directing our giving to Tunnel to Towers ensures our growth is tied to honoring those who ran toward danger.”

— John Cammarano, Co-founder and CEO of Flip My Life Wellness

“Contributions like this one from Flip My Life Wellness are vital to sustaining our mission. This kind of ongoing, product-linked giving enables us to deliver on our promise to the men and women who sacrificed everything — ensuring that catastrophically injured veterans, Gold Star families and the families of fallen first responders never have to worry about a roof over their heads.”

— Eric Cortina, Executive Vice President of Development at Tunnel to Towers Foundation

What’s next

Flip My Life Wellness plans to continue its partnership with the Tunnel to Towers Foundation, directing $1 from every sale to support the organization's programs for military families and first responders.

The takeaway

Flip My Life Wellness's decision to commit a portion of its sales to the Tunnel to Towers Foundation reflects a growing trend of businesses aligning their growth with meaningful support for veterans, first responders, and their families. This type of values-driven, product-linked giving can have a significant impact on the lives of those who have sacrificed the most for their communities.