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Trump's Name Nowhere to Be Found at Truth Social Office in Sarasota
The former president's media company has an office in Sarasota, but his name is conspicuously absent from the building.
Published on Feb. 23, 2026
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Donald Trump's name is nowhere to be found at the Sarasota office of his media company, Truth Social. The professional office building housing the company looks like any other office building on N. Cattlemen Road, with no mention of Trump or his businesses on the exterior. Even inside the building, Trump's name is absent from the business registry and the office door, which only has a sign warning against photos and video.
Why it matters
Trump is known for plastering his name on everything from hotels to golf courses, so the lack of his branding at the Sarasota headquarters of his media company is quite unusual. This raises questions about the company's operations and Trump's involvement, especially given his recent legal troubles related to the business.
The details
The three-story office building at 401 N. Cattlemen Road in Sarasota is home to three media companies attached to Trump's name: Trump Media & Technology Group Corp., which owns Truth Social, Trump Media LLC, and Truth.FI LLC. However, Trump does not own the building itself, which is owned by Gateway Professional Investment. Trump was previously listed as a director of Trump Media & Technology Group, but removed himself from the board shortly before the company was served with federal subpoenas.
- Trump was listed as a director of Trump Media & Technology Group for about two months in 2022.
- Trump removed himself from the board roughly two weeks before his company was served with federal subpoenas in 2022.
- Trump was added again as Chairman in March 2023 before he was removed a year later.
The players
Trump Media & Technology Group Corp.
The company that owns the social media platform Truth Social.
Trump Media LLC
One of the media companies run out of the Sarasota office.
Truth.FI LLC
Another media company run out of the Sarasota office, of which Trump Media & Technology Group Corp. is a member.
Gateway Professional Investment
The company that owns the 3-story office building in Sarasota where Trump's media companies are located.
Joe Gruters
The former Sarasota GOP chairman who spearheaded the effort to present Trump with the "Statesman of the Year" award in 2012.
The takeaway
The lack of Trump's branding at the Sarasota headquarters of his media companies is highly unusual for the former president, who is known for prominently displaying his name. This raises questions about the operations and Trump's involvement with the businesses, especially given his recent legal troubles related to the companies.
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