Florida Strawberry Festival Draws Big Crowds in Plant City

Annual event celebrates region's strawberry harvest with rides, food, and music

Published on Feb. 27, 2026

Got story updates? Submit your updates here. ›

The Florida Strawberry Festival is underway in Plant City, Florida, drawing over 600,000 visitors to the annual event that celebrates the region's strawberry harvest. The festival features more than 60 rides and attractions, headline entertainers on the Wish Farms Soundstage, and a variety of strawberry-themed food offerings.

Why it matters

The Florida Strawberry Festival is a major annual event that highlights Plant City's role as a key producer of domestically grown strawberries during the winter months. The festival brings significant economic activity to the region and showcases the area's agricultural heritage.

The details

The Florida Strawberry Festival features more than 60 rides and attractions operated by Deggeller Attractions, ranging from classic carnival rides to thrill rides and roller coasters. The festival's Wish Farms Soundstage has hosted major musical acts over the years. Food vendors are serving a variety of sweet and savory strawberry-themed items, from strawberry shortcake to specialty dishes like strawberry matcha funnel cake.

  • The Florida Strawberry Festival runs daily in Plant City through March 8, 2026.

The players

Deggeller Attractions

The midway operator for the Florida Strawberry Festival, providing more than 60 rides and attractions for the event.

Wish Farms Soundstage

The main performance stage at the Florida Strawberry Festival, which has hosted major musical acts over the years.

Got photos? Submit your photos here. ›

The takeaway

The Florida Strawberry Festival is a long-standing tradition that celebrates Plant City's role as a major producer of strawberries during the winter months, drawing large crowds to the region and showcasing the area's agricultural heritage.