Waterfront Rescue Mission launches 'Waterfront token' to help those in need of shelter

The $10 token can be redeemed for one night's lodging, two meals, and access to a shower and clothing.

Mar. 11, 2026 at 10:19pm

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The Waterfront Rescue Mission in Pensacola, Florida has launched a new token program that allows community members to purchase a physical token for $10 and give it directly to a person experiencing homelessness in exchange for a free night's stay at the shelter, along with two meals and access to a shower and clothing.

Why it matters

The token program is designed to give community members a direct and confident way to help those in need of shelter, as many people want to help but are unsure of the best way to do so or are nervous about handing out cash.

The details

First-time guests at Waterfront receive 10 nights at no cost, giving them time to stabilize. The mission's programs are also available at no charge for those who want to work toward getting off the streets. The token program began selling the tokens approximately three weeks ago, and the response has been immediate, with two or three individuals staying at the shelter within a couple of days.

  • The Waterfront Rescue Mission launched the token program approximately three weeks ago.

The players

Waterfront Rescue Mission

A nonprofit organization that provides shelter, food, and other services to those experiencing homelessness in the Pensacola, Florida area.

Mark Isbell

The vice president of PR and development at the Waterfront Rescue Mission.

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What they’re saying

“For most people when they see someone on the street, they want to help and they just don't know how to help, or what's the best way to help or they might be nervous about handing them money because they don't know how it will be used.”

— Mark Isbell, Vice President of PR and Development

The takeaway

The Waterfront Rescue Mission's new token program provides a direct and confident way for community members to help those in need of shelter, food, and other basic necessities, addressing a common concern about how to best support the homeless population.