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Tampa Exec Joe Lubeck Acquires Palm Beach Gardens Embassy Suites Hotel and Land for $40M
Lubeck's apartment firm expands into hotel market with strategic Florida property purchase.
Apr. 11, 2026 at 4:16am
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A strategic acquisition of a prominent hotel property signals a real estate executive's move to diversify his portfolio beyond just multifamily assets.Palm Beach TodayJoe Lubeck, the CEO of Tampa-based American Landmark Apartments, has acquired the 194-room Embassy Suites hotel in Palm Beach Gardens, Florida, along with 4 adjacent acres of land, in a $40 million deal. Lubeck and a group of local investors purchased the property, which includes the hotel and surrounding acreage.
Why it matters
This acquisition represents a strategic expansion of Lubeck's personal real estate portfolio, which primarily focuses on multifamily properties. The purchase of the hotel and additional land provides Lubeck with diversification and potential future development opportunities in the growing Palm Beach Gardens market.
The details
The $40 million deal includes the 194-room Embassy Suites hotel and 4 adjacent acres of land in Palm Beach Gardens. Lubeck, who is the CEO of American Landmark Apartments, a major Tampa-based apartment owner and operator, purchased the property along with a group of local investors. The hotel will continue to operate under the Embassy Suites brand.
- The deal was completed on April 10, 2026.
The players
Joe Lubeck
The CEO of Tampa-based American Landmark Apartments, a major apartment owner and operator, who has acquired the Embassy Suites hotel and surrounding land in Palm Beach Gardens.
American Landmark Apartments
A Tampa-based apartment owner and operator, of which Joe Lubeck is the CEO, and the company that Lubeck purchased the Embassy Suites property through.
What’s next
Lubeck and his investment group plan to continue operating the Embassy Suites hotel, while also exploring potential future development opportunities on the 4 adjacent acres of land.
The takeaway
This deal highlights Lubeck's strategy to diversify his real estate portfolio beyond just multifamily properties, as he sees growth potential in the Palm Beach Gardens hotel and hospitality market.
