Barron Trump's New Yerba Mate Brand Unveils First Flavors Ahead of Spring Launch

SOLLOS Yerba Mate, co-founded by the former president's son, is set to debut its first two flavors in May 2026.

Apr. 9, 2026 at 3:22pm

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A high-end, photorealistic studio still-life photograph featuring a clean, monochromatic display of sleek, metal SOLLOS Yerba Mate cans in the Pineapple + Coconut flavor, using dramatic lighting and shadows to convey a sense of sophistication and luxury.SOLLOS Yerba Mate's premium canned beverages in the brand's signature Pineapple + Coconut flavor evoke a sense of elevated, health-conscious indulgence.Palm Beach Today

Barron Trump's new beverage company, SOLLOS Yerba Mate, has announced the first two flavors of its yerba mate drink - Pineapple + Coconut - which are set to launch in May 2026. Barron is listed as a director of the Palm Beach, Florida-based company alongside four other partners, according to public filings. The brand has described itself as a 'lifestyle beverage brand built around clean + functional ingredients' that is inspired by the 'Sunshine State' lifestyle.

Why it matters

This marks the first major business venture for Barron Trump, the youngest son of former President Donald Trump, as he looks to establish himself outside of his family's real estate empire. The launch of SOLLOS Yerba Mate also comes as yerba mate, a caffeinated South American tea, has grown in popularity in the U.S. as an alternative to coffee.

The details

According to public filings, Barron Trump is listed as one of five directors of SOLLOS Yerba Mate Inc., alongside partners Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez. The brand is based about a mile away from the Trump family's Mar-a-Lago club in Palm Beach, Florida. In a recent LinkedIn post, SOLLOS revealed the meaning behind its name, saying it represents 'the full cycle of the sun' and the experience of life in South Florida.

  • SOLLOS Yerba Mate is set to launch its first two flavors in May 2026.
  • Barron Trump was officially listed as a director of the company in January 2026, according to public filings.

The players

Barron Trump

The youngest son of former President Donald Trump, who is listed as a director of SOLLOS Yerba Mate Inc.

SOLLOS Yerba Mate Inc.

A new beverage company co-founded by Barron Trump that is set to launch its first yerba mate drink flavors in May 2026.

Spencer Bernstein

One of the five partners listed as a director of SOLLOS Yerba Mate Inc. alongside Barron Trump.

Rudolfo Castello

One of the five partners listed as a director of SOLLOS Yerba Mate Inc. alongside Barron Trump.

Stephen Hall

One of the five partners listed as a director of SOLLOS Yerba Mate Inc. alongside Barron Trump.

Valentino Gomez

One of the five partners listed as a director of SOLLOS Yerba Mate Inc. alongside Barron Trump.

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What’s next

SOLLOS Yerba Mate is expected to officially launch its first two flavors - Pineapple + Coconut - in May 2026.

The takeaway

Barron Trump's new beverage venture represents his first major business endeavor outside of his family's real estate empire, as he looks to establish himself in the growing yerba mate market and capitalize on the 'Sunshine State' lifestyle in South Florida.