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AMPLIFY Chief Strategy Officer to Lead Webinar on AI's Impact on Legal Discovery
The webinar will examine how generative AI systems and AI-powered search tools are reshaping how the public finds legal services.
Apr. 3, 2026 at 12:36pm
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As AI-powered search engines reshape how the public discovers legal services, law firms must adapt their marketing strategies to stay visible in an increasingly automated landscape.Palm Beach TodayThe Palm Beach County Justice Association (PBCJA) will host a Continuing Legal Education (CLE) webinar on April 10th featuring AMPLIFY Chief Strategy Officer Aron Solomon. The program will explore how AI-driven discovery is transforming the legal services marketplace, with a focus on how generative AI, answer engines, and AI-powered search tools are reshaping how the public discovers and evaluates law firms.
Why it matters
As AI increasingly mediates how legal services are discovered, traditional SEO and digital marketing strategies are giving way to systems that summarize, rank, and recommend law firms based on authority signals, third-party validation, and entity recognition. This webinar will help attorneys understand how these AI-powered discovery systems operate and how they are reshaping visibility in the legal marketplace.
The details
The webinar will address how journalism, court coverage, and professional commentary influence AI-driven discovery, along with the growing professional responsibility implications for law firms. Topics will include advertising compliance, confidentiality considerations when using AI tools, vendor supervision, and the importance of documenting claims, results, and credentials that may be surfaced or interpreted by automated systems.
- The PBCJA webinar will take place on April 10, 2026 at 11:00 a.m.
The players
Aron Solomon
Chief Strategy Officer at AMPLIFY, a boutique legal marketing and PR agency.
Palm Beach County Justice Association (PBCJA)
A professional association that is hosting the Continuing Legal Education (CLE) webinar.
AMPLIFY
A boutique legal marketing and PR agency with offices in Palm Beach, New York, Miami, NY/NJ, Scottsdale, Boston, Minneapolis, and Montreal.
What they’re saying
“Search is no longer just about ranking—it's about being accurately understood by systems that summarize your reputation in real time. Law firms need to recognize that visibility now depends on authority signals far beyond their own websites.”
— Aron Solomon, Chief Strategy Officer, AMPLIFY
What’s next
Attorneys attending the program will leave with a clearer understanding of how AI-driven discovery works and a practical framework for reducing regulatory and reputational risk while adapting their communication strategies for an increasingly automated environment.
The takeaway
This webinar highlights the significant impact that AI-powered search and discovery tools are having on the legal services market, requiring law firms to rethink their marketing and visibility strategies to stay competitive in an environment where traditional SEO and digital tactics are becoming less effective.
