Trump-Branded Projects Proliferate Across the U.S.

From airports to currency, the former president's name and likeness are appearing in a growing number of initiatives.

Apr. 1, 2026 at 8:56pm

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More than a dozen initiatives — completed or in development — include Trump's name, image or likeness, as the president and his supporters look to burnish his legacy. The projects range from a Trump-branded presidential library and museum in Miami to the renaming of the Palm Beach International Airport and the inclusion of Trump's signature on U.S. currency.

Why it matters

The proliferation of Trump-branded projects across the country reflects the former president's efforts to cement his legacy and appeal to his base of supporters, even as he faces legal challenges and criticism from opponents. The initiatives raise questions about the appropriate use of public resources and the blurring of lines between private interests and government.

The details

The projects include a Trump-branded skyscraper in Miami that will house his presidential library and museum, the renaming of the Palm Beach International Airport to the President Donald J. Trump International Airport, the inclusion of Trump's signature on U.S. currency, the approval of a commemorative gold coin depicting Trump, the addition of Trump's name to the Kennedy Center in Washington, D.C., the launch of a 'Trump Gold Card' program offering expedited U.S. citizenship, and the unveiling of 'Trump-class' warships and 'F-47' warplanes.

  • In July, the Palm Beach International Airport will be renamed the President Donald J. Trump International Airport.
  • In June, the first $100 bills with Trump's signature will be printed, followed by other bills in subsequent months.
  • Last month, a federal arts commission voted to approve a commemorative 24-karat gold U.S. coin depicting Trump.
  • In December, Trump's handpicked Board of Trustees at the Kennedy Center in Washington, D.C., voted to add his name to the performing arts venue.
  • In February, the Trump administration unveiled TrumpRx, a new government website for discounted brand-name prescription drugs.

The players

Ron DeSantis

The governor of Florida who signed legislation to rename the Palm Beach International Airport to the President Donald J. Trump International Airport.

Sean Duffy

The Transportation Secretary who said the Federal Aviation Administration was already working on changing the airport code from PBI to DJT.

Scott Bessent

The Treasury Secretary who announced that Trump's signature will appear on U.S. paper currency.

Chamberlain Harris

Trump's executive assistant and a member of the Commission of Fine Arts, which approved the design of a commemorative 24-karat gold U.S. coin depicting Trump.

Kerry Kennedy

A niece of John F. Kennedy who said she will remove Trump's name from the Kennedy Center with a 'pickax' when his term ends.

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What they’re saying

“'There is no more powerful way to recognize the historic achievements of our great country and President Donald J. Trump than U.S. dollar bills bearing his name.'”

— Scott Bessent, Treasury Secretary

“'I think the larger the better, and the largest of that circulation, I think, would be his preference.'”

— Chamberlain Harris, Trump's executive assistant and a member of the Commission of Fine Arts

“'The newly named Trump-Kennedy Center proudly recognizes President Trump's incredible contributions including strengthening its finances, leading major building upgrades, removing divisive woke programming and transforming it into a welcoming destination that everyone can enjoy under his leadership. Only deranged Democrats could oppose these efforts.'”

— Liz Huston, White House spokeswoman

What’s next

The judge in the case will decide on Tuesday whether or not to allow the name change of the Palm Beach International Airport to the President Donald J. Trump International Airport.

The takeaway

The proliferation of Trump-branded projects across the country highlights the former president's efforts to cement his legacy and appeal to his base of supporters, even as he faces legal challenges and criticism from opponents. These initiatives raise questions about the appropriate use of public resources and the blurring of lines between private interests and government.