Palm Beach to Launch Online Tennis Pro Shop

New e-commerce store will sell equipment and branded merchandise next season.

Mar. 30, 2026 at 10:17pm

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An abstract, energetic painting in neon colors depicting the motion and dynamism of a tennis match, with the court, players, and equipment blending into expressive brushstrokes.The city's new online tennis pro shop aims to bring the sport's electric energy and vibrant style to the digital shopping experience.Palm Beach Today

The Palm Beach Recreation Department is planning to debut an online store for tennis equipment and branded merchandise next season. Recreation Department Director Mark Bresnahan recently presented the plan to community members, expressing a desire to offer a wider selection of popular tennis brands and products beyond what is currently available.

Why it matters

The new online pro shop will allow Palm Beach residents and visitors to conveniently purchase tennis gear and apparel without having to visit a physical retail location. It also represents an opportunity for the city to generate additional revenue through e-commerce sales of branded merchandise.

The details

The online store will sell a variety of tennis equipment, including rackets, balls, bags, and accessories. It will also feature Palm Beach-branded products such as t-shirts, hats, and other apparel. Bresnahan noted that the goal is to offer a broader selection of popular tennis brands that are not currently available in the city's existing pro shop.

  • The online tennis pro shop is planned to launch at the start of the next season.

The players

Mark Bresnahan

The Recreation Department Director for the city of Palm Beach, who outlined the plans for the new online pro shop.

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What they’re saying

“I would like to see broad offerings. I would like to see more brands that a lot of us wear and support that aren't in that shop.”

— Mark Bresnahan, Recreation Department Director

What’s next

The Recreation Department will finalize the online store's product selection and launch timeline over the coming months in preparation for the start of the next tennis season.

The takeaway

The new online pro shop represents an opportunity for Palm Beach to better serve local tennis enthusiasts and visitors by offering a wider variety of equipment and branded merchandise through a convenient e-commerce platform.