CBS12 Sports Reporter Sam Sullivan Covers Local Teams

Sullivan, a Palm Beach County native, brings passion for storytelling to his sports coverage

Mar. 13, 2026 at 2:58pm

Sam Sullivan, a sports reporter with CBS12 News in West Palm Beach, Florida, has been covering local sports teams and athletes in the region. Sullivan, who grew up in Palm Beach County and graduated from the University of Central Florida in 2022 with a degree in Broadcast Journalism, has a passion for engaging with the audience and sharing the stories behind the players and teams he covers.

Why it matters

As a local news station, CBS12 aims to provide in-depth coverage of the sports teams and athletes that are most relevant to their viewers in the Palm Beach and Treasure Coast areas. Sullivan's background and approach to storytelling helps bring a personal touch to the station's sports reporting.

The details

In his role as a sports reporter, Sullivan conducts live reporter hits at sporting events, works as a sports anchor, and focuses on allowing the audience to learn about the personal stories of the athletes and teams he covers. His passion for sports and conversation has been a driving force in his journalism career since graduating college.

  • Sam Sullivan joined CBS12 News in West Palm Beach in 2022 after graduating from the University of Central Florida.

The players

Sam Sullivan

A sports reporter with CBS12 News in West Palm Beach, Florida, who grew up in Palm Beach County and graduated from the University of Central Florida in 2022 with a degree in Broadcast Journalism.

CBS12 News

A local news station serving the West Palm Beach, Florida and Treasure Coast region.

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The takeaway

As a local news station, CBS12 is committed to providing in-depth coverage of the sports teams and athletes that are most relevant to their viewers in the Palm Beach and Treasure Coast areas. Sam Sullivan's passion for storytelling and engagement with the audience helps bring a personal touch to the station's sports reporting.