Barron Trump Launches Yerba Mate Beverage Company

The president's 19-year-old son is listed as a partner in a new Florida-based yerba mate drink business.

Published on Feb. 6, 2026

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According to registration records obtained by Newsweek, Barron Trump, the 19-year-old son of former President Donald Trump, has quietly become a partner in a new company selling yerba mate beverages. The corporate filings cite a business address near the Trumps' Mar-a-Lago estate in Palm Beach, Florida, and list a pair of Barron's former high school classmates as directors as well.

Why it matters

Barron Trump has typically kept a very low public profile, in contrast to his high-profile parents. This new business venture represents a rare public foray for the younger Trump, who has previously expressed more interest in technology than business or politics.

The details

The new yerba mate beverage company is not publicly named in the report, but SEC filings indicate it has already begun operations. Newsweek was unable to definitively confirm that the 'Barron Trump' listed as a partner is the former president's son, though the business address and involvement of his former classmates suggest it is likely him.

  • Barron Trump turns 20 years old next month.
  • The corporate filings were obtained by Newsweek in February 2026.

The players

Barron Trump

The 19-year-old son of former President Donald Trump, who is now enrolled at the NYU Stern School of Business.

Donald Trump

The former President of the United States and Barron Trump's father, who has said Barron is more likely to have a future in technology than business or politics.

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What they’re saying

“I said, 'How'd you do that?'”

— Donald Trump (siliconvalley.com)

What’s next

It remains to be seen whether Barron Trump will take a more active public role in promoting or expanding his new yerba mate beverage company.

The takeaway

Barron Trump's foray into the beverage business represents a rare public move for the typically low-profile younger Trump, hinting at potential future business ambitions that differ from his father's political path.