Spurs Transform Home Court into Sesame Street Wonderland

Family-friendly game against Orlando Magic features iconic characters and exclusive merchandise.

Apr. 13, 2026 at 1:57am

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A fractured, multi-perspective painting in the style of Pablo Picasso, breaking a basketball game between the Spurs and Magic down into sharp, overlapping geometric planes, with Sesame Street characters like Big Bird, Elmo, and Cookie Monster integrated into the abstract composition.A vibrant, cubist-inspired illustration captures the energy and excitement of the Spurs' Sesame Street-themed game night, blending the worlds of professional basketball and beloved children's characters.Today in Orlando

The San Antonio Spurs are hosting a special 'Spurs on Sesame Street' game on February 1, 2026, transforming their home court into a magical Sesame Street-themed experience. The matinee game against the Orlando Magic will feature appearances by beloved children's characters, exclusive merchandise, and a range of activities to engage fans of all ages.

Why it matters

By integrating popular children's characters into their game-day experience, the Spurs are aiming to attract a new generation of fans and foster a lifelong love of basketball. Such community-focused initiatives help build brand loyalty and goodwill, especially in a competitive sports market.

The details

The 'Spurs on Sesame Street' event is part of the team's 2025-26 promotional schedule, presented by local grocer H-E-B. Fans can purchase limited-edition merchandise and exclusive 'Spurs on Sesame Street' items as part of special ticket packages.

  • The 'Spurs on Sesame Street' event will take place on February 1, 2026.
  • The Spurs will continue their home stand against the Oklahoma City Thunder on February 4th.

The players

San Antonio Spurs

A professional basketball team that plays in the NBA and is based in San Antonio, Texas.

Orlando Magic

A professional basketball team that plays in the NBA and is based in Orlando, Florida.

H-E-B

A regional grocery store chain that is the presenting sponsor of the 'Spurs on Sesame Street' event.

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What’s next

Fans can purchase tickets for the 'Spurs on Sesame Street' event at Spurs.com/Promotions.

The takeaway

The Spurs' Sesame Street-themed game night promises a unique and unforgettable experience for basketball fans of all ages, helping the team build a new generation of loyal supporters.