Marriott Vacations Worldwide Receives 'Hold' Rating from Analysts

Brokerages provide mixed outlook on the vacation ownership company's stock performance

Apr. 3, 2026 at 9:24am

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life featuring a stack of polished metal vacation ownership keys and a sleek, modern luggage tag on a clean, monochromatic background, symbolizing the premium experience associated with Marriott Vacations Worldwide's timeshare properties.Marriott Vacations Worldwide's premium vacation ownership products evoke a sense of luxury and exclusivity in the competitive timeshare market.Today in Orlando

Shares of Marriott Vacations Worldwide Corporation (NYSE:VAC) have received an average 'Hold' rating from 11 brokerages currently covering the company, according to a MarketBeat report. The analysts' ratings range from 'Sell' to 'Buy', with the average 12-month price target set at $73.67.

Why it matters

Marriott Vacations Worldwide is a major player in the global timeshare industry, so the mixed analyst sentiment on its stock reflects the broader uncertainty facing the vacation ownership sector as it navigates economic headwinds and consumer trends.

The details

The analysts' ratings include four 'Sell' recommendations, two 'Hold' ratings, and five 'Buy' recommendations. Some firms, such as Zacks Research and Weiss Ratings, have recently upgraded or downgraded the stock based on their assessments of the company's performance and outlook.

  • Marriott Vacations Worldwide reported its latest quarterly earnings on February 25, 2026.
  • The company's stock has traded between a 52-week low of $44.58 and a 52-week high of $86.33.

The players

Marriott Vacations Worldwide Corporation

A leading provider of vacation ownership resorts and related products, headquartered in Orlando, Florida.

Goldman Sachs Group Inc.

A major institutional investor that owns over 140,000 shares of Marriott Vacations Worldwide.

Got photos? Submit your photos here. ›

What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

The mixed analyst ratings on Marriott Vacations Worldwide reflect the broader uncertainty facing the vacation ownership industry as it navigates economic challenges and evolving consumer preferences. The company's ability to adapt its business model and appeal to changing customer demands will be crucial in the coming years.