Kinder Joy Hides Golden Bunny Toy and Chance to Win Orlando Vacation

Limited-edition Golden Bunny toys and Golden Eggs offer opportunity to win family trip to Florida.

Mar. 19, 2026 at 1:50pm

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Kinder Joy is launching a limited-edition Easter collection featuring exclusive Golden Bunny toys and Golden Eggs. Families who find a Golden Bunny will have a chance to win a dream vacation to Orlando, Florida, for Easter 2027, including airfare, hotel, theme park tickets, and spending money for four people.

Why it matters

The Kinder Joy Easter promotion taps into the popular tradition of Easter egg hunts, adding an extra element of excitement and the chance to win a grand prize family vacation. This campaign aims to drive sales and brand engagement during the important Easter season.

The details

The Kinder Joy Eggs-tra Special Egg Hunt sweepstakes will award one grand prize family vacation to Orlando. To enter, families can visit the KinderSweeps.com website. The limited-edition Golden Bunny toys and Golden Eggs will be available at major retailers nationwide, while supplies last.

  • The Kinder Joy Easter collection will be available for a limited time leading up to Easter 2026.
  • The Eggs-tra Special Egg Hunt sweepstakes ends on April 12, 2026.

The players

Kinder Joy

A treat-plus-toy brand that is part of the Ferrero U.S.A. portfolio of confectionery products.

Amber Hansinger

Vice President of Marketing for Kinder Joy USA.

Ferrero U.S.A., Inc.

The confectionery company that owns the Kinder Joy brand, as well as other well-known brands like Ferrero Rocher, Tic Tac, and Nutella.

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What they’re saying

“The Easter egg hunt is one of those timeless traditions that spans generations, and Kinder Joy is proud to be a part of those family moments.”

— Amber Hansinger, Vice President of Marketing, Kinder Joy USA

What’s next

The winner of the Eggs-tra Special Egg Hunt sweepstakes will be announced after the contest ends on April 12, 2026.

The takeaway

Kinder Joy is leveraging the popular Easter egg hunt tradition to drive brand engagement and sales, offering consumers the chance to win a dream family vacation to Orlando, Florida, as an added incentive to seek out the limited-edition Golden Bunny toys and Golden Eggs.