Rokid Highlights U.S. Retail Strategy at Vision Expo 2026

Smart glasses maker focuses on offline stores and direct-to-consumer sales to expand availability in the U.S. market.

Mar. 12, 2026 at 6:19pm

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Rokid, a global pioneer in AI-powered smart eyewear, reiterated its commitment to accelerating expansion in the U.S. market at Vision Expo 2026. Building on strong global demand for its Rokid Glasses and Rokid AI Glasses Style, the company is prioritizing retail, such as offline glasses stores and direct-to-consumer sales channels, to make its products more widely available to U.S. consumers.

Why it matters

The AI smart glasses market is projected to reach $5.6 billion in value by 2026, and Rokid's focus on retail expansion aims to capitalize on this growing demand for all-day wearable devices that complement smartphones for productivity and entertainment.

The details

In addition to leveraging advanced hardware, Rokid has embraced an open AI ecosystem for multimodal AI interaction, allowing users to choose their favorite AI tools. The Rokid Glasses and Rokid AI Glasses Style were the first smart glasses to support both Google Gemini and OpenAI's ChatGPT, enabling features like real-time captioning, hands-free video recording, and language translation.

  • Rokid Glasses have raised over $6 million in crowdfunding globally in 2025.
  • Rokid broke Japan's Makuake platform record by raising over ¥200 million in just 10 days.

The players

Rokid

A global pioneer in augmented reality (AR) and AI, creating human-centered smart glasses that integrate intelligence seamlessly into everyday life.

Zoro Shao

Global General Manager of Rokid.

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What they’re saying

“The smart glasses market is entering a new phase of adoption. That trend is on full display at Vision Expo 2026, and we're excited to be part of the transformation that will change how people see the world. Our focus on bringing Rokid innovations to U.S. store shelves remains strong. By expanding our retail footprint and supporting an open AI ecosystem, we provide both consumers and developers the freedom to integrate exceptional smart glasses experiences into daily productivity.”

— Zoro Shao, Global General Manager of Rokid (Globe Newswire)

What’s next

Rokid plans to continue expanding its retail presence in the U.S. market, including through offline glasses stores and direct-to-consumer sales channels.

The takeaway

Rokid's focus on retail expansion and an open AI ecosystem for its smart glasses positions the company to capitalize on the growing demand for wearable devices that seamlessly integrate productivity and entertainment features into everyday life.