Super Nintendo World Celebrates 'The Super Mario Galaxy Movie' with Limited-Time Food and Merch

Universal Studios Hollywood and Orlando gear up for a month-long celebration tied to the new film.

Published on Mar. 10, 2026

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Universal Studios Hollywood and Orlando are launching a month-long celebration tied to the release of 'The Super Mario Galaxy Movie' from March 10th to April 13th. The event will feature exclusive meet-and-greets, themed food offerings like the Rosalina Cupcake and Galaxy Popcorn, and new interactive merchandise like the Luma Shoulder Pals.

Why it matters

The integration of film releases with theme park attractions is becoming increasingly common, as it maximizes exposure for both the movie and the park. This strategy transforms a passive movie-watching experience into an active, immersive adventure, driving attendance and positive reviews. The success of Super Nintendo World itself demonstrates the demand for these types of experiences.

The details

The themed food offerings and interactive merchandise, like the Luma Shoulder Pals that can communicate with each other, are extensions of the movie's narrative. This trend of 'experiential dining' and connected merchandise is gaining traction, as parks and resorts focus on creating experiences that contribute to the overall immersive experience. The celebration is also extending to Universal CityWalk, with themed photo opportunities, further solidifying the cohesive experience.

  • The event begins on March 10th, 2026, and runs through April 13th, 2026.
  • The Super Mario Galaxy Movie will be screening at Universal Cinema at Universal CityWalk Hollywood and Universal Cinemark at CityWalk Orlando beginning April 1st.

The players

Universal Studios Hollywood

A theme park located in Universal City, California, and part of the Universal Parks & Resorts chain.

Universal Orlando Resort

A theme park resort complex in Orlando, Florida, and part of the Universal Parks & Resorts chain.

The Super Mario Galaxy Movie

An upcoming film based on the Super Mario video game franchise.

Super Nintendo World

A themed land within Universal Studios parks that immerses visitors in the world of Super Mario.

Luma Shoulder Pals

Interactive shoulder pals inspired by the Luma characters from the Super Mario Galaxy movie, featuring light, sound, and the ability to communicate with each other.

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What’s next

Visitors can plan their adventure and explore more about Super Nintendo World and upcoming events at Universal Studios Hollywood and Universal Orlando Resort.

The takeaway

The Super Mario Galaxy Movie event at Universal Studios demonstrates the growing trend of integrating film releases with immersive theme park experiences, transforming passive movie-watching into an active, engaging adventure and driving attendance and positive reviews.