Citizens Jmp Downgrades Marriott Vacations Worldwide to Market Perform

Research firm cites concerns about the company's outlook in downgrading the stock.

Published on Mar. 9, 2026

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Marriott Vacations Worldwide (NYSE:VAC) was downgraded by equities researchers at Citizens Jmp from an "outperform" rating to a "market perform" rating in a report released on Monday. The research firm cited a number of factors in its decision, including reduced price targets from other analysts and a mixed outlook for the company.

Why it matters

Marriott Vacations Worldwide is a major player in the timeshare and vacation ownership industry, so a downgrade from a prominent research firm could signal broader concerns about the company's performance and the health of the overall sector.

The details

In its report, Citizens Jmp noted that several other research firms have also recently weighed in on Marriott Vacations Worldwide, with some reducing their price targets for the stock. The firm said it now sees the company's shares as fairly valued at current levels, rather than outperforming the broader market.

  • The downgrade report was released on Monday, March 9, 2026.

The players

Citizens Jmp

An equities research firm that covers Marriott Vacations Worldwide and other travel and hospitality companies.

Marriott Vacations Worldwide

A major provider of vacation ownership resorts and related products, headquartered in Orlando, Florida.

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The takeaway

This downgrade from Citizens Jmp reflects broader uncertainty about the vacation ownership industry and Marriott Vacations Worldwide's ability to maintain its strong performance going forward. Investors will be closely watching the company's next earnings report and any further analyst commentary on the stock.