MSC Cruises Unveils Robotic Dogs, New Shows, and More for 2026

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MSC Cruises is expanding its onboard entertainment lineup in 2026 with new technology-driven experiences, refreshed production shows, and a broader slate of family programming across the fleet. The updates will include AI-powered robotic dogs, interactive game shows, expanded live music, and a refreshed '70s party.

Why it matters

These entertainment additions represent one of MSC Cruises' most comprehensive fleetwide updates in recent years, as the company aims to broaden its appeal across age groups and integrate new technology into the cruise experience. The combination of AI-powered robot dogs, concert-style productions, and expanded family programming underscores MSC's effort to create brand loyalty in the US market.

The details

Among the notable additions are AI-powered robotic dogs developed by Unitree Robotics, a first for the cruise industry. The robots will be integrated into the entertainment program with scheduled meet-and-greets, a robot-themed parade, and dance appearances. MSC is also piloting humanoid robots on select ships. The cruise line is refreshing its popular '70s Party with updated music, costumes, and interactive elements, and introducing 20 new Big Band performances, a live-to-film 'Dirty Dancing: In Concert' experience, and a complete refresh of main theater shows. New interactive game shows like 'Chart Toppers' and 'Quiz O'Clock: The Battle' will also debut, along with an expansion of the Professional Coaches Programme and LEGO-themed activities.

• MSC Cruises is expanding its entertainment lineup in 2026.