Luke Combs to Open Country Bar at Universal Orlando CityWalk

The new Category 10 venue will span 33,000 square feet across three stories.

Published on Feb. 19, 2026

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Country music star Luke Combs announced that his popular entertainment venue, Category 10, will be opening a third location at Universal CityWalk in Orlando, Florida in late 2027. This expansion reflects the growing popularity of country music and the demand for immersive entertainment experiences.

Why it matters

The addition of Category 10 to Universal CityWalk signals a strategic move to capture a broader audience by blending country music with an experiential entertainment concept. This aligns with the industry trend of consumers, particularly younger generations, prioritizing experiences over material goods.

The details

Inspired by Combs' hit song 'Hurricane,' Category 10 is a multi-faceted venue that goes beyond a traditional bar, featuring a honky-tonk, live music stages, and themed areas. The Orlando location will span 33,000 square feet across three stories and is expected to incorporate elements unique to Florida, potentially reflecting Combs' wife's roots in the state.

  • Category 10's Nashville flagship opened in 2024.
  • A Las Vegas location is slated to open in fall 2026.
  • Construction on the Orlando venue is scheduled to begin in summer 2026.
  • The Orlando Category 10 is expected to open in late 2027.

The players

Luke Combs

A country music star who is the co-owner of the Category 10 entertainment venue concept.

Opry Entertainment Group

The company behind Category 10 that also operates Blake Shelton's Ole Red at ICON Park in Orlando.

Colin Reed

The Executive Chairman of Ryman Hospitality Properties, who noted that superstars like Luke Combs are driving the growing popularity of country music.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

Construction on the Orlando Category 10 venue is scheduled to begin in summer 2026, with an expected opening in late 2027.

The takeaway

The expansion of Luke Combs' Category 10 entertainment concept to Universal CityWalk in Orlando reflects the growing national and international popularity of country music, as well as the increasing demand for immersive and experiential entertainment venues.