Marriott Vacations Worldwide Announces Leadership Appointments

New CEO and President & COO to drive performance improvement and shareholder value

Published on Feb. 18, 2026

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Marriott Vacations Worldwide (MVW) has appointed Matthew E. Avril as Chief Executive Officer and Michael A. Flaskey as President and Chief Operating Officer. Mr. Avril has served as interim CEO since November 2025 and will continue to serve on the Board of Directors. Mr. Flaskey is a seasoned vacation and hospitality executive with over 25 years of leadership experience, including roles at Starwood Vacation Ownership and Diamond Resorts International.

Why it matters

The leadership changes at Marriott Vacations Worldwide come as the company looks to strengthen its marketing and sales execution, enhance profitability, and reinforce a performance-driven culture. The new CEO and President & COO bring deep industry expertise and a track record of driving transformation and growth in the vacation ownership and hospitality sectors.

The details

As CEO, Mr. Avril will focus on improving operational and strategic execution, increasing marketing and sales effectiveness, enhancing processes, and improving margins. As President and COO, Mr. Flaskey will set the commercial strategy and oversee all brand, commercial and operating functions to drive seamless execution. The company has also implemented a new compensation plan for the CEO and President & COO roles that directly links rewards to long-term share price appreciation and EBITDA growth.

  • Mr. Avril assumed the interim CEO role in November 2025.
  • Mr. Flaskey's appointment as President and COO is effective immediately.

The players

Matthew (Matt) E. Avril

Chief Executive Officer of Marriott Vacations Worldwide. He has over 30 years of executive leadership experience in the hospitality and vacation ownership industry, including roles at Diamond Resorts International and Starwood Hotels & Resorts Worldwide.

Michael (Mike) A. Flaskey

President and Chief Operating Officer of Marriott Vacations Worldwide. He has more than 25 years of experience in the vacation ownership and hospitality industries, including senior leadership roles at Starwood Vacation Ownership and Diamond Resorts International.

Bill Shaw

Chairman of Marriott Vacations Worldwide's Board of Directors.

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What they’re saying

“Since assuming the interim role, Matt has worked closely with the Board and the Company's executive leadership team to conduct a comprehensive review of the business, bringing a focused approach to performance along with laying the groundwork for a reset within the organization. He has demonstrated decisive leadership and a strong sense of urgency needed to position us for success.”

— Bill Shaw, Chairman of MVW's Board of Directors (businesswire.com)

“I appreciate the Board's confidence and the opportunity to join the management team in leading Marriott Vacations Worldwide. We are acting with urgency to strengthen our marketing and sales execution, enhance profitability, and reinforce a performance-driven culture. Simultaneously, we are implementing greater cost and capital allocation discipline rooted in rigor across the business.”

— Matthew (Matt) E. Avril, Chief Executive Officer (businesswire.com)

“I am thrilled to have the opportunity to implement an industry leading strategy alongside the executive leadership team and associates at Marriott Vacations Worldwide that centers on both innovation and execution. When combining these with the best brands in the vacation ownership industry, the sky is truly the limit.”

— Michael (Mike) A. Flaskey, President and Chief Operating Officer (businesswire.com)

What’s next

The company will report its fourth quarter 2025 earnings on February 25, 2026 and hold a conference call on February 26, 2026 to discuss the results and provide a broader business update.

The takeaway

The leadership changes at Marriott Vacations Worldwide signal a renewed focus on operational execution, profitability, and long-term shareholder value creation under the guidance of seasoned industry veterans Matthew Avril and Michael Flaskey.