HEDNA Announces New President and Board Members for 2026

The Hotel Electronic Distribution Network Association (HEDNA) has elected its 2026 leadership team.

Published on Feb. 18, 2026

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HEDNA, the leading global forum dedicated to advancing hospitality distribution, has announced its slate of officers and directors for 2026. Lisa Murphy, Senior Vice President Business Development at XanderPay, has been elected as the new HEDNA President. The association also welcomed three new members to its Board of Directors, representing IHG Hotels & Resorts, Jumeirah Hotels & Resorts, and AccorHotels.

Why it matters

HEDNA plays a crucial role in fostering collaboration, innovation, and education across the global hotel distribution ecosystem. The new leadership team will help guide the association's strategic priorities as it continues to support the evolving needs of the hospitality industry.

The details

HEDNA's 2026 officers include Lisa Murphy as President, Julie Houde as Vice President, Jeremy Mahoney as Secretary, and Daniel Conti as Treasurer. The new board members are Luis Hernandez from IHG Hotels & Resorts, Sascha Seefried from Jumeirah Hotels & Resorts, and Mathieu Verhaeghe from AccorHotels. They join a global board committed to driving meaningful dialogue, thought leadership, and actionable outcomes for HEDNA members worldwide.

  • HEDNA announced its 2026 leadership team at its recent Global Distribution Conference held in Orlando, FL.

The players

HEDNA

The Hotel Electronic Distribution Network Association, the leading global forum dedicated to advancing hospitality distribution.

Lisa Murphy

The new HEDNA President and Senior Vice President Business Development for XanderPay.

Julie Houde

The new HEDNA Vice President and Director of Distribution Account Management & Business Development at Wyndham Hotels & Resorts.

Jeremy Mahoney

The new HEDNA Secretary and Director of North America at Agoda.

Daniel Conti

The new HEDNA Treasurer and Senior Director of Distribution Strategies, Americas at Hilton.

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What they’re saying

“I'm honored to step into this role at such a pivotal moment for our industry. HEDNA has a long history of bringing leaders together to tackle real challenges, and I'm excited to build on that momentum alongside a strong board and officer team. Together, we will continue to strengthen our community and foster meaningful collaboration.”

— Lisa Murphy, President of HEDNA

The takeaway

HEDNA's new leadership team, with its diverse expertise and commitment to the hospitality distribution community, is well-positioned to guide the association's strategic priorities and drive meaningful progress in the industry.