Whataburger to Open in Orlando, Marking Return After 17 Years

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Whataburger, the popular Texas-based burger chain, is set to open new corporate-owned locations in Orlando, marking its return to the Central Florida market after a 17-year absence. The brand, known for its made-to-order burgers, all-day breakfast, and late-night hours, previously had franchised locations in the region that closed in 2009.

Why it matters

The arrival of Whataburger in Orlando signals the company's strategic expansion into new markets, capitalizing on the brand's loyal following and the growing demand for its signature menu items. This move also reflects the evolving fast-food landscape in Central Florida, with the closure of the Aussie Grille concept creating an opportunity for Whataburger to establish a presence in the region.

The details

The new Whataburger locations in Orlando will take over the former space occupied by the Aussie Grille, a fast-food concept from Outback Steakhouse's parent company, Bloomin' Brands, which closed in 2024. The Whataburger restaurants will be corporate-owned, unlike the previous franchised locations that operated in the area until 2009.

• Whataburger previously had franchised locations in the Orlando area that closed in 2009.
• The Aussie Grille concept, which previously occupied the space, closed in 2024.
• The new Whataburger locations in Orlando are set to open soon.

What’s next

The new Whataburger locations in Orlando are expected to open in the coming months, providing Central Florida residents with access to the brand's popular menu items.