PGA Show Sees Largest Attendance in 16 Years

The 2026 event featured expanded programming and new partnerships, reflecting the sport's continued momentum.

Jan. 28, 2026 at 1:07pm

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The 2026 PGA Show in Orlando saw its largest attendance in 16 years, with more than 34,000 industry professionals from 90 countries attending the annual event. The show expanded across key metrics, including attendance, exhibitor count, net booth space, and total event footprint. The lineup featured recognizable brands, veteran manufacturers, and emerging innovators across equipment, technology, apparel, accessories, and golf lifestyle products.

Why it matters

The PGA Show's growth reflects the broader trends in golf, which has attracted a more diverse audience in recent years, in part due to the sport's appeal as a safe, socially distanced outdoor activity during the pandemic. The show's expansion underscores the industry's continued momentum and evolution.

The details

The 2026 PGA Show featured a refreshed brand identity, expanded programming, and new partnerships. This included more than doubling the size of the Racquet Sports section, with over 60 exhibiting pickleball, tennis, padel, squash, and performance brands. The reimagined Equipment Test Center also offered an immersive experience for attendees to try the latest golf equipment and technology. The show floor showcased thousands of new innovations across various product categories.

  • The 2026 PGA Show took place from January 20-23 in Orlando, Florida.
  • The show has been held annually for 73 years.

The players

PGA Golf Exhibitions

The organization that produces the annual PGA Show in partnership with the PGA of America.

PGA of America

The professional organization for golf in the United States, which partners with PGA Golf Exhibitions to host the annual PGA Show.

Marc Simon

The vice president of the PGA Show.

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What they’re saying

“Each year, the PGA Show sets the direction for the golf business worldwide. Golf is healthy, the business is strong, and the future of the game has never been more exciting. From impactful product launches and education to meaningful partnerships and networking, the show provides energy and confidence for the season ahead. The growth we saw in 2026 reflects an industry that is evolving, innovating, and investing in long-term success—and the momentum in Orlando reinforces that golf's best days are still ahead.”

— Marc Simon, PGA Show Vice President (PGA Show)

The takeaway

The PGA Show's record-breaking attendance and expanded programming in 2026 demonstrate the continued growth and evolution of the golf industry, which has attracted a more diverse audience in recent years. The show's success reflects the sport's strong momentum and the industry's commitment to innovation and long-term success.