TikTok Reveals 10 Top Food Creators to Watch in 2026

These rising culinary stars are shaping the next viral food trends on the platform.

Published on Feb. 25, 2026

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TikTok has unveiled its 2026 Discover List, spotlighting 10 food creators the platform says are poised to shape the next wave of cooking trends and inspiration. Leading the pack are husband-and-wife duo Hailee Catalano and Chuck Cruz of @2peoplecooking, known for their cozy, from-scratch dinner series. The diverse list also includes a New York-based creator behind over-the-top cooking videos, a Florida BBQ pitmaster, and creators from Ireland, South Africa, Dubai, Spain, France, Kenya, and Brazil.

Why it matters

TikTok's Discover List is more than just a roundup of viral sensations - it highlights the creators who are actively influencing and driving food trends on the platform. These 10 creators are not only racking up views, but also sparking real-world cooking inspiration and community engagement. Their content is shaping what home cooks will be making and craving in the year ahead.

The details

To make the Discover List, TikTok says the 2026 selections were community-driven, with the platform's global team nominating creators who've made a measurable impact both on and off the app over the past six months. The criteria went beyond just view counts, evaluating factors like video output, audience growth, engagement, and the ability to spark conversations that ripple beyond the app.

  • TikTok revealed its 2026 Discover List on February 25, 2026.

The players

Hailee Catalano and Chuck Cruz

The husband-and-wife duo behind the popular @2peoplecooking TikTok account, known for their cozy, from-scratch dinner series.

Henry Laporte

A New York-based creator behind over-the-top cooking videos, a New York Times bestselling cookbook, and his West Village restaurant, Salt Hank's.

Rashad Jones

A Florida-based BBQ pitmaster redefining modern hospitality through presence-first storytelling at Big Lee's BBQ in Ocala, FL.

Cassie Stokes

An Irish creator celebrating food, travel, and hospitality - from regional Irish cuisine to pubs around the world.

Wayne Chang

A Cape Town-based foodie sharing his journey experimenting with new recipes and home cooking.

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What’s next

TikTok plans to continue spotlighting emerging food creators and trends through its annual Discover List, shining a light on the personalities and content driving culinary inspiration on the platform.

The takeaway

TikTok's Discover List highlights that the app's food content has evolved beyond one-off viral hits. These creators are redefining how we cook and connect in the kitchen, blending approachable recipes with storytelling that inspires, teaches, and builds community. They're not just showing you what to cook - they're making you want to cook.