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New Port Richey Today
By the People, for the People
Five Below plans over 40 new store openings across U.S. in 2026
The popular discount retailer is also raising prices on some items and rolling out new products.
Feb. 2, 2026 at 2:55pm
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Five Below, a popular off-price retailer with over 1,800 stores nationwide, is making several changes in 2026 that will impact shoppers. The company plans to open over 40 new stores across the U.S. in February and March, including locations in states like California, Florida, Texas, and more. Five Below is also raising prices on some items above its traditional $5 limit, while introducing thousands of new products, including a Valentine's Day line. Additionally, the retailer is adjusting its cash payment policy due to the ongoing penny shortage.
Why it matters
Five Below's expansion and product changes reflect broader retail trends, as many chains adapt to shifting consumer behaviors and economic conditions. The price increases and new merchandise offerings demonstrate the company's efforts to attract a wider range of shoppers and remain competitive, while the cash policy shift highlights the real-world impacts of the U.S. government's decision to stop minting pennies.
The details
Five Below is raising prices on some items above its traditional $5 limit, with the company's CFO stating they can offer "relative value" at higher price points. New products include a $35 gold floor mirror, $15 washable rugs, and $10 handheld vacuums. The retailer is also rolling out thousands of new items across categories like toys, beauty, and clothing for Valentine's Day. Additionally, Five Below is asking customers to use exact change or cards due to the ongoing penny shortage, following similar policies at other retailers.
- Five Below previously announced plans to open 150 new stores by February 2026.
- The company opened several new locations in 2025 and has more planned for February and March 2026.
- Five Below's last new store opened on Friday, February 2, 2026 in Spanish Fort, Alabama.
- Fourteen additional Five Below stores are set to open on Friday, February 2, 2026 across several states.
- A total of 34 new Five Below stores are expected to open in February 2026, with 9 more planned for March 2026.
The players
Five Below
A popular off-price retailer with over 1,800 stores throughout the U.S., known for selling accessories, clothing, technology products, snacks, and more at low prices.
Dan Sullivan
The Chief Financial Officer of Five Below, who spoke about the company's decision to raise prices on some items above the traditional $5 limit.
What they’re saying
“We believe it's all about relative value. And so we have the opportunity to go above $5 as long as we jam that item with value.”
— Dan Sullivan, Chief Financial Officer
What’s next
Five Below plans to continue its nationwide expansion, with additional store openings expected in the Pacific Northwest later in 2026.
The takeaway
Five Below's changes, from raising prices to opening new stores, reflect the retailer's efforts to adapt to evolving consumer preferences and economic conditions. While the company is expanding its product offerings and footprint, it must balance maintaining its value-focused identity with meeting shopper demands.
