Avow Hospice Fights New Rival in Naples

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Avow Hospice, a long-standing hospice provider in Naples, Florida, is objecting to the state's preliminary approval of a new hospice entity, Preferred Care Hospice, that Avow says would be detrimental to its operations of over 40 years in the community. Avow has filed a petition for an administrative hearing to try to overturn the state's approval of the new hospice.

Why it matters

The battle between Avow Hospice and the new Preferred Care Hospice highlights the competitive nature of the hospice industry, especially in growing markets like Naples. Avow is concerned the new entrant could negatively impact its admissions and financial performance, threatening its long-standing role as a community hospice provider.

The details

Avow Hospice, which has operated in Naples for over 40 years, is objecting to the state's preliminary approval of a license for a new hospice provider, Preferred Care Hospice, that was incorporated just a few months earlier. Avow argues the new competitor would be detrimental to its existing hospice operations and is seeking an administrative hearing to try to overturn the state's decision.

• In December 2025, the state Agency for Health Care Administration gave preliminary license approval to Preferred Care Hospice.
• Preferred Care Hospice was incorporated a few months prior to receiving the state's preliminary approval.

What’s next

An administrative hearing is scheduled for April to determine whether the state's preliminary approval of Preferred Care Hospice will be upheld or overturned.