Michelin-Trained Chef Joins Mowi to Inspire Salmon Lovers

Chef Alex Trim to showcase MOWI salmon's versatility through cooking demos and recipe creation

Published on Mar. 2, 2026

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Leading salmon brand Mowi has announced a collaboration with Michelin-trained chef Alex Trim to inspire consumers with delicious recipes and content. Chef Trim will join the Mowi team at trade shows, where he will showcase the versatility and great taste of MOWI salmon through cooking demonstrations, as well as creating eye-catching and delicious recipes that will be shared across Mowi's channels.

Why it matters

This partnership allows Mowi to leverage Chef Trim's Michelin-level culinary expertise to elevate the brand's image and showcase the quality and versatility of its salmon products. As a highly regarded private chef, Trim's involvement can help demystify fine dining and make Michelin-style cuisine more accessible to home cooks.

The details

Chef Alex Trim brings over a decade of experience working in Michelin-starred restaurants, including Alinea in Chicago and Tru. He later joined the LEYE Restaurant Group, contributing to menu development and the launch of multiple high-profile concepts. In 2021, Trim pivoted to private dining, bringing his Michelin-level execution to more intimate, bespoke settings. He is now widely regarded as the premier private chef in Naples, Florida.

  • Mowi announced the collaboration on March 2, 2026.
  • Chef Trim will join Mowi at its booth at Expo West, March 4-6, 2026, in Anaheim, California.

The players

Alex Trim

A Michelin-trained chef who has worked at some of the finest restaurants in the United States, including Alinea in Chicago and Tru. He is now a highly regarded private chef in Naples, Florida.

Mowi

The world's leading producer of sustainable farm-raised salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility.

Diana Dumet

The Senior Director of Marketing & Category at Mowi CP of Americas.

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What they’re saying

“High quality products are so important when creating recipes, whether they are for a special occasion or as a midweek family meal, so I'm really looking forward to getting in the kitchen and seeing what we can cook up with MOWI salmon.”

— Alex Trim, Chef (PRNewswire)

“Using my experience built up at some of the finest restaurants, I love showing people how they can create this same magic at home. So, if you're ready to elevate mealtimes with dishes that look like art while tasting amazing, make sure you follow Mowi's social media channels where I'll be waiting to show you how.”

— Alex Trim, Chef (PRNewswire)

“We are honored to welcome chef Alex Trim to Mowi, where he will help us bring his expertise in fine dining to consumers at home.”

— Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas (PRNewswire)

What’s next

Chef Alex Trim will join Mowi at its booth at Expo West, 4-6th March, at the Anaheim Convention Center in California, where he will prepare creative salmon dishes for expo attendees.

The takeaway

This collaboration allows Mowi to leverage a Michelin-trained chef's expertise to showcase the quality and versatility of its salmon products, helping to elevate the brand's image and make fine dining-inspired cuisine more accessible to home cooks.