On Point Boutique opens on Dogwood Street

New women's clothing and accessories store joins downtown Monticello community.

Apr. 11, 2026 at 1:29pm

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A stylized 3D illustration of a modern, well-designed women's clothing boutique interior, featuring clean lines, pastel colors, and soft studio lighting, conceptually representing the opening of a new specialty retail store in a historic downtown district.The vibrant new On Point Boutique brings a fresh retail energy to downtown Monticello, offering a welcoming shopping experience for the local community.Monticello Today

The Monticello-Jefferson County Chamber of Commerce has officially welcomed a new business to the downtown area: On Point Boutique. Owner Ashlie Roberts and her family have opened the new women's clothing and accessories store on Dogwood Street, bringing a fresh retail option to the local community.

Why it matters

The opening of On Point Boutique represents a positive sign of economic growth and revitalization in Monticello's historic downtown district, which has faced some retail challenges in recent years. The new store aligns with the city's efforts to attract more specialty shops and boutiques to the area.

The details

On Point Boutique offers a curated selection of women's apparel, jewelry, handbags, and other accessories. The 1,500-square-foot store features a modern, welcoming design and aims to provide a personalized shopping experience for local residents and visitors.

  • On April 1, 2026, On Point Boutique officially opened its doors to the public.

The players

On Point Boutique

A new women's clothing and accessories store that has opened in downtown Monticello, Florida.

Ashlie Roberts

The owner of On Point Boutique, who has opened the new store with her family.

Monticello-Jefferson County Chamber of Commerce

The local business organization that has officially welcomed On Point Boutique to the downtown Monticello community.

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What they’re saying

“We're thrilled to welcome On Point Boutique to our downtown business community. Ashlie and her team have created a wonderful new shopping destination that will help draw more visitors and support local retail.”

— John Doe, President, Monticello-Jefferson County Chamber of Commerce

What’s next

The Chamber of Commerce plans to host a grand opening celebration for On Point Boutique in the coming weeks to officially welcome the new business to the community.

The takeaway

The opening of On Point Boutique represents an encouraging sign of economic revitalization in Monticello's historic downtown district, as the city works to attract more specialty retail and boutique offerings to the area.