MiQ Acquires Rocket Lab to Expand AI-Powered App Growth Across Latin America and APAC

The deal integrates mobile app user acquisition and engagement capabilities into MiQ's Sigma platform, creating an end-to-end solution for global brands and agencies.

Apr. 11, 2026 at 4:05am

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A photorealistic studio still-life image showing a sleek, modern smartphone with a glowing screen floating on a clean, monochromatic background, representing the integration of mobile app growth capabilities into a programmatic advertising platform.The acquisition of Rocket Lab expands MiQ's programmatic capabilities into the mobile app growth space, connecting omnichannel campaign performance with in-app user acquisition and engagement.Today in Miami

Global programmatic media company MiQ has acquired Rocket Lab, a mobile app growth company based in Miami, Florida. The deal will integrate Rocket Lab's specialized in-app user acquisition and engagement capabilities into MiQ's Sigma AI-powered operating system, which processes 700 trillion signals for programmatic ad planning and optimization. Rocket Lab will continue to operate as an independent business unit under MiQ's ownership, with founder Juan Echavarria Coll remaining as CEO.

Why it matters

The acquisition consolidates two key trends in programmatic advertising - the push toward omnichannel measurement and the growing strategic importance of mobile in-app as a distinct channel. By connecting Rocket Lab's mobile-first expertise with MiQ's broader programmatic infrastructure, the deal aims to close the loop between campaign exposure and in-app conversions, particularly in mobile-first markets like Latin America and APAC.

The details

Rocket Lab, founded in 2019, has built a network of partnerships spanning mobile measurement, e-commerce, customer engagement, and demand-side platforms. The company has demonstrated success in driving user acquisition and engagement for subscription-based entertainment apps and high-growth consumer categories in Latin America. MiQ plans to integrate Rocket Lab's regional data and capabilities into its Sigma platform, extending its AI-powered targeting and optimization capabilities into the mobile in-app environment.

  • The acquisition was announced on April 7, 2026.
  • MiQ signed an agreement to acquire Adsmovil's Latin America business on March 25, 2026.

The players

MiQ

A global programmatic media company founded in 2010 in London, UK, that operates across more than 33 offices worldwide.

Rocket Lab

A mobile app growth company founded in 2019 and headquartered in Miami, Florida, with operations across Latin America and EMEA.

Juan Echavarria Coll

The founder and CEO of Rocket Lab, who will continue to lead the company as an independent business unit under MiQ's ownership.

Gurman Hundal

The Co-Founder and Global CEO of MiQ.

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What they’re saying

“This acquisition is a strategic step forward in our commitment to helping clients accelerate customer acquisition through smarter, data-driven marketing. By giving global brands and agencies access to our first mobile-app offering through Rocket Lab's AI capabilities, we'll deliver better performance that will continue to strengthen over time.”

— Gurman Hundal, Co-Founder and Global CEO of MiQ

“Combining our mobile strategy with MiQ's AI-powered technology reinforces our positioning as an App Growth Hub, bringing unparalleled strength to our multisolutions ecosystem and accelerating how brands scale their apps globally.”

— Juan Echavarria Coll, Founder and CEO of Rocket Lab

What’s next

The integration of Rocket Lab's capabilities into MiQ's Sigma platform is expected to be a key focus in the months following the deal's close.

The takeaway

This acquisition highlights the growing importance of connecting omnichannel campaign performance with in-app user acquisition and engagement, particularly in mobile-first markets like Latin America and APAC. By integrating Rocket Lab's specialized expertise, MiQ aims to deliver a more comprehensive programmatic solution for global brands and agencies.