Lost Led Zeppelin Promo Video Uncovered

Rare 1969 footage of the band performing 'Good Times, Bad Times' discovered in university archives.

Apr. 10, 2026 at 10:59am

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A bold, abstract composition of jagged, geometric shapes in deep red and black, conceptually representing the energy and musical prowess of Led Zeppelin in their formative years.The rediscovery of Led Zeppelin's lost promo video offers a rare glimpse into the band's early performance style and the power of preserving music history.Today in Miami

In a remarkable discovery for music fans, the long-lost promotional video for Led Zeppelin's iconic song 'Good Times, Bad Times' has been uncovered in the archives of the University of Georgia's Walter J. Brown Media Archive. The vibrant color footage captures the band performing at Thee Image Club in Miami, Florida, on February 14, 1969, offering a rare glimpse into their early performance style and promotional strategies.

Why it matters

This find is significant for music historians, as it provides a unique window into Led Zeppelin's formative years and the evolution of their visual marketing. The video's emergence also highlights the importance of archival preservation and the potential for unexpected treasures to be unearthed from forgotten collections.

The details

The video was discovered after a member of the official Led Zeppelin forum, Zep Head, requested that the 'Now Explosion' television show archives be digitized for any footage mentioning the band. The footage, which can be viewed at 7:40 in the linked video, showcases the group's early performance style and energy, contrasting with the grainy black-and-white promo for 'Communication Breakdown' that fans have previously seen.

  • The video was shot on February 14, 1969, during a performance at Thee Image Club in Miami, Florida.
  • The footage was discovered in the archives of the University of Georgia's Walter J. Brown Media Archive, which houses the collection of the 'Now Explosion' television show.

The players

Led Zeppelin

The iconic British rock band, known for their influential and genre-defining music.

Zep Head

A member of the official Led Zeppelin fan forum who requested the digitization of the 'Now Explosion' archives, leading to the discovery of the rare footage.

Walter J. Brown Media Archive & Peabody Awards Collection

The University of Georgia archive that houses the collection of the 'Now Explosion' television show, where the lost Led Zeppelin promo video was found.

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What they’re saying

“This discovery raises a deeper question: how many other lost treasures are waiting to be found in the archives of forgotten shows and forgotten times?”

— Author

What’s next

The newly discovered footage is expected to be widely shared and celebrated by Led Zeppelin fans, providing a rare glimpse into the band's early days. The discovery also highlights the ongoing efforts to preserve and digitize historical music archives, which could uncover more lost gems from the past.

The takeaway

The unearthing of the 'Good Times, Bad Times' promo video is a testament to the enduring legacy of Led Zeppelin and the importance of preserving music history. It serves as a reminder that the past is not just a collection of artifacts, but a living, breathing entity that continues to influence and inspire us. This discovery also underscores the power of community and collaboration in uncovering and sharing these valuable historical treasures.