Lost 1969 Led Zeppelin Promo Video Discovered

Rare color footage of the band performing 'Good Times, Bad Times' unearthed from music show archives.

Apr. 10, 2026 at 4:13pm

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A bold, abstract illustration featuring jagged geometric shapes in striking red and white, conceptually representing the iconic Led Zeppelin band and their classic song 'Good Times, Bad Times'.The discovery of a rare, vibrant 1969 promo video for Led Zeppelin's 'Good Times, Bad Times' offers a captivating glimpse into the band's early days and enduring cultural legacy.Today in Miami

A long-lost promotional video for Led Zeppelin's 'Good Times, Bad Times' from 1969 has been discovered in the archives of an Atlanta music show. The vivid color footage captures the band miming to the iconic song on stage in Miami, offering a fascinating glimpse into their early days and a stark contrast to the previously circulated black-and-white promo for 'Communication Breakdown' from the same performance.

Why it matters

The discovery of this rare video provides a valuable window into Led Zeppelin's promotional strategies and the evolution of music video production in the late 1960s. It also contributes to the band's enduring cultural legacy, as these visual artifacts shape how fans remember and celebrate their iconic status.

The details

The video was unearthed after a dedicated fan requested the archives of the 'Now Explosion' music show in Atlanta. The color footage of 'Good Times, Bad Times' stands in stark contrast to the previously known black-and-white promo for 'Communication Breakdown' from the same 1969 performance in Miami, raising questions about the band's image and how they wanted to be perceived by their audience.

  • The video was filmed in 1969 during a Led Zeppelin performance in Miami, Florida.

The players

Led Zeppelin

The iconic British rock band known for their influential and genre-defining music.

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The takeaway

The unearthing of this lost Led Zeppelin promo video not only provides a rare glimpse into the band's early days but also highlights the enduring appeal and cultural significance of their music. These visual artifacts become precious windows into the world of one of the greatest rock bands in history, shaping how we remember and celebrate their legacy.