Miami Couple Finds Success in Copreneurship Model

Susie Moore and Heath Collins leverage complementary skills to run their business while prioritizing their marriage.

Apr. 7, 2026 at 9:35am

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A high-end, photorealistic studio still-life photograph featuring a polished brass desk organizer, a leather-bound journal, and a pair of sleek, minimalist desk lamps arranged elegantly on a clean, white seamless background, conceptually representing the couple's professional partnership and their commitment to maintaining a balanced, harmonious work environment.A Miami couple's copreneurship model balances professional partnership and personal intimacy.Today in Miami

Susie Moore and Heath Collins, a Miami-based couple, have found success in transitioning from corporate roles to co-owning and co-managing their own business. By employing a strict functional divide, with Moore handling the 'outward-facing' growth levers and Collins serving as COO overseeing the 'infrastructure', they have avoided the common pitfall of overlapping authority that often plagues copreneurships. The couple uses a communication tool, a code word 'grapefruit', to signal when a professional disagreement has become a personal priority, helping them maintain a balance between their business and their marriage.

Why it matters

Copreneurship, the practice of romantic partners co-owning or co-managing a business, is a high-stakes strategic gamble that merges personal intimacy with professional operational risk. The primary failure point for couples in business is often a lack of role clarity, leading to internal competition for the 'visionary' seat. By leveraging their complementary skill sets and establishing clear boundaries, Moore and Collins have found a model that prioritizes the health of their marriage as the foundation for their business success.

The details

Moore handles the 'outward-facing' roles, including content, sales, coaching, and product creation, while Collins serves as COO, overseeing the 'infrastructure' such as finances, legal, team management, systems, and marketing funnels. This separation ensures that neither partner is stepping on the other's professional toes, transforming a potential source of marital conflict into a streamlined corporate hierarchy. To manage the inevitable friction, the couple uses a code word, 'grapefruit', to signal when a particular issue has shifted from a professional disagreement to a personal priority, prompting the other partner to listen and defer.

  • Moore and Collins transitioned from their corporate roles to co-owning and co-managing their own business.
  • The couple has been running their business together in Miami for several years.

The players

Susie Moore

Susie Moore handles the 'outward-facing' roles in the couple's business, including content, sales, coaching, and product creation. She previously worked in tech sales.

Heath Collins

Heath Collins serves as the COO of the couple's business, overseeing the 'infrastructure' such as finances, legal, team management, systems, and marketing funnels. He has experience in investment banking.

Coconut

The couple's Yorkie, who lives with them in Miami.

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What they’re saying

“The primary failure point for couples in business is often a lack of role clarity, leading to internal competition for the 'visionary' seat.”

— Susie Moore

“By leveraging their professional backgrounds—Moore's decade as a tech sales director and Collins's experience in investment banking—they have built a model based on complementary skill sets rather than mirrored ones.”

— Susie Moore

What’s next

The couple plans to continue growing their business and maintaining a healthy work-life balance by prioritizing their marriage.

The takeaway

Susie Moore and Heath Collins' successful copreneurship model demonstrates that with clear role division, effective communication, and a commitment to prioritizing their relationship, couples can find fulfillment and prosperity in running a business together.