Louis Vuitton Crafts Bespoke Trophy Trunks for Formula 1

The luxury brand's custom cases bring artisanship to motorsports' biggest moments.

Mar. 31, 2026 at 12:03am

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Louis Vuitton has partnered with Formula 1 to create bespoke trophy trunks for the winners of each Grand Prix race. The trunks are wrapped in the brand's iconic Monogram canvas with splashes of color to represent the race location, and feature a bold V in a checkerboard pattern as a nod to the finish line.

Why it matters

This partnership between the luxury fashion house and the premier motorsports series highlights Louis Vuitton's long history of innovation at the intersection of automotive and luxury design. The custom trophy trunks elevate the celebratory podium moments for F1 champions.

The details

The trunks, which have been part of a 10-year partnership between Louis Vuitton and F1, are carefully crafted to cradle the trophies presented at all 24 Grand Prix races on the circuit. The trunks are wrapped in the brand's iconic Monogram canvas, now with splashes of color to represent the location of each race, such as pink and blue for the Miami Grand Prix. A bold V in a black-and-white checkerboard pattern is featured on the front of each trunk, nodding to the finish line.

  • The partnership between Louis Vuitton and Formula 1 began in 2025.

The players

Louis Vuitton

A French fashion house and luxury goods company known for its Monogram canvas and leather goods.

Formula 1

The highest class of international racing for open-wheel formula racing cars.

Georges Vuitton

The son of Louis Vuitton who helped craft the brand's first 'auto-trunks' in the early 20th century.

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What they’re saying

“These days, the trunks and their precious cargo travel inside the car (or private jet). But they're still wrapped in Monogram canvas, now with a splash of color to celebrate the location of the race—say, pink and blue for Miami.”

— Alfonso Fernandez Navas, Author

The takeaway

The partnership between Louis Vuitton and Formula 1 showcases the luxury brand's long history of innovation at the intersection of automotive and luxury design. The custom trophy trunks elevate the celebratory podium moments for F1 champions, blending the worlds of high fashion and high-speed motorsports.