Patty Lora, 35, Builds Flexible Staffing Agency for Live Events

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Patty Lora, 35, is the founder and CEO of CREW, an event staffing agency based in Miami. She started her career as a brand ambassador for live sports and entertainment events before pivoting to the corporate side of the industry at Major League Baseball. Lora then launched her own company, CREW, to provide flexible work opportunities in the live events space.

Why it matters

Lora's journey from brand ambassador to entrepreneurship highlights the growing demand for flexible, community-focused staffing solutions in the events industry. As live sports, concerts, and other experiences continue to rebound post-pandemic, companies like CREW are helping to create pathways for diverse talent.

The details

After gaining experience in the sports and entertainment industry, Lora founded CREW in 2021 to provide staffing and event management services. The company has since scaled to support hundreds of event professionals across multiple markets while delivering high-level experiences for major clients.

• Lora started her career as a brand ambassador for live events in Miami.
• She then landed a full-time role in Major League Baseball, gaining corporate experience.
• Lora launched her own company, CREW, in 2021 to provide flexible staffing for live events.

What’s next

Lora plans to expand CREW's event management services into new realms, including global sports and entertainment, with a continued focus on music and fashion.