2026 BizBash 40 Under 40: Isabella Rodriguez

34-year-old CEO and co-founder of Super Great Fantastic recognized for her work in experiential marketing

Mar. 30, 2026 at 7:42pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a selection of polished, geometric objects arranged elegantly on a clean, monochromatic background, conceptually representing the abstract ideas of creative strategy, entrepreneurship, and global event production in the experiential marketing industry.A minimalist still life captures the premium materials, clean design, and strategic thinking that define Isabella Rodriguez's independent, Latinx- and woman-owned experiential marketing agency.Today in Miami

Isabella Rodriguez, 34, is the CEO and co-founder of Super Great Fantastic, an independent, Latinx- and woman-owned creative agency based in Austin, Texas. She has built a reputation for delivering high-profile, globally-scaled events and activations for brands like Reddit, Adidas, Vice, Samsung, and UnitedMasters, while championing underrepresented voices behind the scenes.

Why it matters

Rodriguez's career journey demonstrates the power of independent, female-founded agencies to make a mark on the global experiential marketing landscape. By betting on herself, focusing on creative problem-solving, and building a collaborative team, she has grown Super Great Fantastic into a sought-after partner for major brands looking to create intentional, emotionally resonant live experiences.

The details

After starting her career unexpectedly as a hostess at a members-only restaurant in New York City, Rodriguez explored various roles in PR, branding, and experiential marketing before finding her true passion in events. She later joined MKG, working across high-profile programs like the Chase Lounge at Madison Square Garden, before taking a risk to freelance at a music festival. That leap led her to Cannes Lions, where she produced the OATH launch party and later collaborated with Giant Spoon on Reddit's first-ever Cannes activation, solidifying her expertise in navigating the unique challenges and opportunities of the global festival.

  • In 2021, Rodriguez founded Super Great Fantastic, an independent, Latinx- and woman-owned creative agency.
  • Over the past two years, Rodriguez has fully dedicated herself to growing Super Great Fantastic, which she operates as executive producer and creative director.

The players

Isabella Rodriguez

The 34-year-old CEO and co-founder of Super Great Fantastic, an independent, Latinx- and woman-owned creative agency based in Austin, Texas.

Juan Alsina

Rodriguez's partner and the technical director at Super Great Fantastic, blending their technical and creative leadership to approach events with a unique point of view.

Got photos? Submit your photos here. ›

What they’re saying

“As a growing company, I often wear both creative director and executive producer hats—leading concept development, presenting ideas and designs to clients, and ensuring those ideas translate seamlessly into real-world execution.”

— Isabella Rodriguez, CEO and co-founder of Super Great Fantastic

What’s next

Super Great Fantastic plans to continue producing its annual Day Zero event at Cannes Lions, further establishing the agency's unique point of view and creative capabilities on the global stage.

The takeaway

Rodriguez's career journey demonstrates how an independent, female-founded agency can thrive in the competitive experiential marketing landscape by prioritizing the guest experience, fostering creative collaboration, and taking strategic risks to shape industry culture.