TikTok Star Alix Earle Launches Acne-Focused Skincare Brand

The 25-year-old influencer opens up about her personal skincare journey and how it inspired her new line, Reale Actives.

Mar. 25, 2026 at 12:24am

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Alix Earle, a 25-year-old TikTok star with nearly 15 million social media followers, has launched her own skincare brand called Reale Actives. The line is focused on acne-prone skin, something Earle has struggled with for years, including three separate rounds of Accutane. After years of development, Reale Actives is debuting with a cleansing balm, gel cleanser, moisturizer, and mandelic acid serum, all designed to blend seamlessly into one's bathroom routine.

Why it matters

Earle hopes her brand will change the narrative around acne-focused skincare, making it feel more 'fun and cute' rather than just clinical. She wants to empower others to embrace their 'real skin' and the imperfections that come with it, rather than constantly trying to cover up or 'fix' their skin.

The details

Earle first started struggling with acne in middle school, which led her to experiment with makeup and skincare at a young age. The cystic acne continued into college, prompting her to go on Accutane three separate times. After graduating, Earle decided to create the skincare brand she wished had existed when she was younger - one with efficacious formulas in fun, approachable packaging.

  • Earle started dealing with acne in middle school.
  • She went on Accutane three times during college.
  • After graduating, Earle began developing Reale Actives.
  • Reale Actives is officially launching next week.

The players

Alix Earle

A 25-year-old TikTok star with nearly 15 million social media followers who has struggled with acne for years and is now launching her own skincare brand, Reale Actives, focused on acne-prone skin.

Reale Actives

Earle's new skincare brand, launching next week, that features acne-friendly formulas in approachable packaging designed to make acne-focused skincare feel more 'fun and cute'.

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What they’re saying

“When you have serious acne, skincare doesn't feel fun or cute. I could never walk into Sephora and just grab any of the viral products because I was worried they'd break me out. I want this brand to change that for other people.”

— Alix Earle

“'Real you is perfect you' is our mantra. If that means you have some imperfections, redness, texture, or pores, that's a beautiful thing. I've found that the moment I truly accept those imperfections is often when I start to see the most improvement.”

— Alix Earle

What’s next

Reale Actives is officially launching its line of acne-focused skincare products next week on the brand's website, RealeActives.com.

The takeaway

Earle's personal journey with acne and Accutane has inspired her to create a skincare brand that empowers people to embrace their 'real skin' and the imperfections that come with it, rather than constantly trying to cover up or 'fix' their skin. Reale Actives aims to make acne-focused skincare feel more accessible and approachable.