Warner Chappell's Fresco Sounds Camp Celebrates 5 Years of Fostering Latin Music Hits

The annual songwriting camp in Miami has helped launch chart-topping Latin collaborations like Mike Bahía's "Difícile".

Published on Mar. 11, 2026

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Warner Chappell Music's Fresco Sounds songwriting camp in Miami is celebrating its 5th anniversary in 2026. The camp, which was launched by Laz Hernandez, SVP of A&R for U.S. Latin and Latin America at Warner Chappell, has become a hub for Latin music creators to collaborate and develop hits. This year, the camp has partnered with Warner Chappell's Seoul office to bring in 15 K-pop artists and songwriters, highlighting the growing global influence of Latin music. The camp has helped launch chart-topping collaborations like Mike Bahía's "Difícile" and aims to continue providing a "cool and interesting space" for Latin music hitmakers to work together.

Why it matters

Fresco Sounds has become an important incubator for Latin music, helping to foster collaborations and new creative directions that have resulted in major hits. As Latin music continues to grow globally, camps like Fresco Sounds play a key role in bringing together diverse talent and facilitating the cross-pollination of sounds and styles that is driving the genre's evolution.

The details

The weeklong, Miami-based Fresco Sounds camp partners with a different Warner Chappell Music office each year to make the experience more international for the participating songwriters, artists and producers. This year, the camp has teamed up with Warner Chappell's Seoul office, bringing in 15 K-pop artists and songwriters to collaborate with the Latin music creators. The camp currently hosts 30 songwriting sessions per day, with a total of over 150 music creators involved. In addition to the songwriter collaborations, Fresco Sounds has also partnered with Meta to provide resources and support, including a K-pop-inspired Reels space and educational sessions.

  • Fresco Sounds launched in 2021.
  • The camp is celebrating its 5th anniversary in 2026.

The players

Laz Hernandez

Senior Vice President of A&R for U.S. Latin and Latin America at Warner Chappell Music, who launched the Fresco Sounds songwriting camp.

Mike Bahía

A Colombian singer-songwriter who has been part of the Fresco Sounds camp since its launch and recently earned his first No. 1 hit with the song "Difícile" that was created at the camp.

Ady Harley

Meta's head of music label partnerships and publishing BD for Latin America, who has partnered with Fresco Sounds to provide resources and support for the songwriters.

Rauw Alejandro

A Latin music artist signed to Sony who has collaborated with songwriters from the Fresco Sounds camp.

Jhayco

A Latin music artist signed to Universal who has collaborated with songwriters from the Fresco Sounds camp.

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What they’re saying

“One of the big tasks we have is to always put our songwriters out there and get them to connect and network. I've been working very hard on that since around the time of 'Despacito'.”

— Laz Hernandez, Senior Vice President, A&R U.S. Latin & Latin America, Warner Chappell Music (Billboard)

“Our onsite K-pop-inspired Reels space and educational sessions were designed to empower artists and songwriters to express themselves authentically, build community and reach new audiences on Instagram.”

— Ady Harley, Head of Music Label Partnerships and Publishing BD, LATAM, Meta (Billboard)

“I feel more confident this year. I've reached a place where I'm valued, respected, loved and I feel free — I feel at peace, without carrying any burdens. I always have my doubts — but as you evolve and mature, I'm now someone who arrives at the studio without any pretensions. I realized I have to enjoy what I do, and these days I make good moves. I come with a positive attitude.”

— Mike Bahía (Billboard)

What’s next

Fresco Sounds plans to continue expanding its international partnerships and providing resources to support the creative process of its growing community of Latin music hitmakers.

The takeaway

Fresco Sounds has become an essential hub for driving innovation and collaboration in the Latin music industry, fostering the global rise of the genre by bringing together diverse talent from around the world to create chart-topping hits.