Chipotle Revives Tattoo BOGO Promo for Mar. 13

One-hour BOGO returns for tattooed Chipotle fans in five countries, after 2025's offer set highest 3–4 p.m. non-peak sales.

Published on Mar. 10, 2026

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Chipotle Mexican Grill announced it will offer a one-hour BUY-ONE-GET-ONE (BOGO) promotion on Friday, March 13, from 3 to 4 p.m. local time in the U.S., Canada, the U.K., France, and Germany for fans who have any tattoo, whether permanent, temporary, or drawn-on. The promotion is inspired by the popular meme about people being "tatted like a Chipotle bag." Chipotle also partnered with hip-hop superstar Swae Lee to co-create an exclusive, limited-edition temporary tattoo flash sheet available only at one Miami restaurant on Friday the 13th.

Why it matters

The Chipotle tattoo BOGO promotion taps into the growing trend of Gen Z nostalgia for viral moments from 2016, while also celebrating the brand's connection with the tattoo community. The 2025 iteration of the promotion drove Chipotle's highest-ever sales during the 3 to 4 p.m. non-peak hour, indicating strong customer demand for this type of offer.

The details

Chipotle is inviting fans to show up in-restaurant during the one-hour "flash" window with any tattoo—whether it's permanent ink, a temporary tattoo, or a drawn-on design—to unlock the BOGO. The promotion is limited to five free menu items per check and is subject to availability. Chipotle also partnered with tatted Chipotle superfan and multi-platinum-selling hip-hop artist Swae Lee to co-create an exclusive temporary tattoo flash sheet inspired by the brand's takeout bag artwork, available only at the Midtown Miami restaurant on Friday, March 13, from 3 to 4 p.m. ET, while supplies last.

  • The promotion will run on Friday, March 13, 2026, from 3 to 4 p.m. local time.
  • The Swae Lee x Chipotle temporary tattoo flash sheet will be available exclusively at the Midtown Miami restaurant (3201 N. Miami Ave., Miami, FL 33127) on Friday, March 13, 2026, from 3 to 4 p.m. ET, while supplies last.

The players

Chipotle Mexican Grill

An American fast-casual restaurant chain known for its Mexican-inspired cuisine and commitment to serving responsibly sourced, classically-cooked, real food.

Swae Lee

A multi-platinum-selling hip-hop superstar and one of Chipotle's tatted superfans, who co-created an exclusive temporary tattoo flash sheet for the promotion.

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What they’re saying

“What started as an internet meme became a real-world expression of fandom for our brand. Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community, and partnering with Swae Lee allows us to spotlight his authentic passion for the brand and give our fans something extra to commemorate the moment together.”

— Stephanie Perdue, Interim Chief Marketing Officer (Chipotle)

“'Tatted like a Chipotle bag' is really about self-expression. It was cool to bring it into the real world and create designs that actually feel like me.”

— Swae Lee (Chipotle)

What’s next

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The takeaway

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