Chipotle Offers Free Burritos for Tattoos on Friday the 13th

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Chipotle is offering a special promotion on Friday the 13th where customers with any kind of tattoo, real or temporary, can get a buy-one-get-one-free deal on entrees for one hour from 3-4 pm local time at locations across the US and Canada. This is the second time Chipotle has run this type of promotion, which last year saw the company's highest-ever sales during non-peak hours. The deal is an homage to a meme that emerged during Maroon 5's 2019 Super Bowl halftime show, where fans described Adam Levine as 'tatted like a Chipotle bag'.

Why it matters

Chipotle is tapping into the popular Friday the 13th tradition of tattoo parlors offering flash sheets of small, budget-friendly tattoo designs. By offering free food to customers with any type of tattoo, the chain is aiming to drive traffic and sales during a typically slower time period.

The details

The Chipotle promotion will take place for one hour only on Friday, March 13th from 3-4 pm local time at all of the chain's locations across the United States and Canada. Customers with any type of tattoo, whether real, temporary, or even drawn-on, will be eligible for a buy-one-get-one-free deal on entrees, up to a maximum of 5 free items. Chipotle has even partnered with rapper Swae Lee to create a special tattoo pack available at a single location in Miami.

• The Chipotle promotion will take place on Friday, March 13th, 2026.
• The promotion will run for one hour only, from 3-4 pm local time.

What’s next

Chipotle has not announced any plans for additional tattoo-themed promotions beyond this one-hour event on Friday the 13th.