DemandFactor Rebrands as Demand.com, Signaling a Bold New Chapter in B2B Demand Generation

The new name and digital presence represent the next phase of the company's growth, underscoring its position as the definitive destination for enterprise demand generation.

Mar. 9, 2026 at 8:19pm

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DemandFactor, Inc., a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The transition to Demand.com simplifies the brand while reflecting the breadth and ambition of the company's offerings, which include full-funnel capabilities across demand generation, performance marketing, partner activation, partner recruitment, and agency solutions.

Why it matters

The rebrand signals DemandFactor's evolution into a more prominent and focused player in the B2B demand generation space, leveraging its first-party data, in-house operations, and global audience of over 220 million B2B decision-makers to help enterprise organizations and agencies accelerate pipeline growth and achieve measurable ROI.

The details

The new Demand.com brand and digital experience showcase the company's commitment to delivering data-driven strategies and scalable programs that drive measurable results for its clients. While the name is changing, the company's core mission, leadership team, and focus on client success remain unchanged.

  • DemandFactor, Inc. officially rebranded as Demand.com on March 9, 2026.

The players

Demand.com

A B2B demand generation and performance marketing company delivering full-funnel, data-driven solutions powered by first-party data and 100% in-house operations.

Rick Robinson

SVP of Sales at Demand.com.

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What they’re saying

“This rebrand is much more than a new name, it's a statement about where we're headed. We've always been singularly focused on demand. Now our brand matches that focus. Demand.com is cleaner, bolder, and instantly communicates what we do best: generate demand that drives revenue. It opens doors faster, communicates credibility instantly, and reinforces what our customers experience every day - that when it comes to B2B demand generation, we are the standard.”

— Rick Robinson, SVP of Sales

What’s next

The new Demand.com website is live now, showcasing the company's full-funnel capabilities and data-driven approach to B2B demand generation.

The takeaway

The rebrand of DemandFactor to Demand.com signals the company's evolution into a more prominent and focused player in the B2B demand generation space, leveraging its data, operations, and global audience to help enterprise organizations and agencies drive measurable results.