Apple Expands Formula 1 Presence Across TV, Maps, and Music

Eddy Cue leads Apple's $150 million per year deal to become the exclusive U.S. broadcaster of F1 races and integrate the sport across its ecosystem.

Published on Mar. 5, 2026

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Apple executive Eddy Cue is driving a significant expansion of Formula 1's presence in the U.S. through a new five-year deal that goes beyond just broadcasting rights. Apple is integrating F1 content across its entire ecosystem, including Apple TV, Apple Sports, Apple News, Apple Music, Apple Podcasts, and even Apple Maps.

Why it matters

This strategy signals a future where sports streaming is about more than just watching the event. Apple is leveraging its ecosystem to enhance the fan experience with personalized content, interactive features, and immersive technologies. The $150 million per year investment also underscores Apple's belief in F1's growth potential in the U.S. market.

The details

Beyond the exclusive U.S. broadcasting rights on Apple TV, Apple is integrating F1 content across its services. Apple Maps will offer detailed circuit maps, Apple Music will feature driver-curated playlists and live audio, and Apple Podcasts will host race reactions. Apple is also collaborating with Netflix to feature the Drive to Survive docuseries on Apple TV, while Netflix will livestream the 2026 Canadian Grand Prix.

  • The new five-year Apple-F1 partnership begins with the 2026 season, which kicks off on March 8.
  • The eighth season of the Netflix docuseries Formula 1: Drive to Survive will be available on Apple TV.

The players

Eddy Cue

A key executive at Apple since 1989 who is driving the company's significant expansion of Formula 1's presence in the U.S.

Stefano Domenicali

President and CEO of Formula 1, who is partnering with Apple on this deal.

Netflix

The streaming giant that is collaborating with Apple to feature the Formula 1: Drive to Survive docuseries on Apple TV, while also livestreaming the 2026 Canadian Grand Prix.

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What they’re saying

“This strategy goes 'beyond just a rights deal,' according to Cue, aiming for a true partnership to amplify F1's reach.”

— Eddy Cue (newsy-today.com)

What’s next

Apple's Formula 1 coverage and integrated content will be available starting with the 2026 season, which kicks off on March 8.

The takeaway

Apple's approach to Formula 1 signals a future where sports streaming is about more than just watching the event. By leveraging its ecosystem to enhance the fan experience, Apple is positioning itself as a leader in the evolving world of sports media and entertainment.